MMK325 Strategic Marketing Case Study
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
MMK325 Strategic Marketing Case Study
MMK325 – Strategic Marketing – Trimester 2 2021 Assessment Task 3– Case Study Reports Individual Assignment
DUE DATE AND TIME: Monday 04/10/2021, by 8:00pm (AEST) PERCENTAGE OF FINAL GRADE: 20% WORD COUNT: 2000 words
HURDLE DETAILS: Achieve at least 50% of Assessment 2 and Assessment 3 combined marks (i.e. at least 20 out of 40 marks)
Description
Why Brief Case Study Reports?
Case studies provide students and teachers with examples that can illustrate principles, provoke discussion, and facilitate learning. A case study report is not merely descriptive but a critical exercise, typically an examination of a situation or institution with a view toward making recommendations. Case study analyses are included in many courses to give students a sense of the constraints involved in decision making. Cases are usually based on real situations, and require you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.
Many large and reputable organizations, such as Unilever and P&G, use business case studies as part of their interview process to assess applicant’s ability to solve complex business problems. Thus this piece of assignment will help you in achieving such objectives as well as further strengthen your critical analysis – even if you are currently working full-time.
Specific/Detailed Requirements
Case Study reports (2000 words)
This is an individual assignment. Students are expected to analyse and prepare a report for two case studies. These case studies will be discussed during the seminars. No outside research is required.
If your surname (i.e., last name) begins with the alphabet between A to L (e.g. Ali, Cheng, Jones, or Leung) you will attempt the following two case studies
Case # 1: Platform vs Pipeline Business Models: Are Airbnb and Marriott Right to Move into Each Other’s Turf? Case # 3: The New Amby: The Second Debut, Hindustan Motors
If your surname (i.e. last name) begins with the alphabet between M to Z (e.g. Mohamed, Park, Singh, Tan, or Wright) you will attempt the following two case studies
Case # 2 Digital Luxury Services
Case # 4: Sustainable growth in times of Crisis: L’Oreal Russia
Case Study Report format:
You will submit one word document. Total word count for this assignment is 2000 words, with 1000 words allocated to each case study. Please separate out the two case studies – and start the second case study on a new page. Each case study will have the following sections:
- Identification and justification of the main issues / problems
- Comments on effective alternative solutions
- Proposed best solution, justification and its implementation plan
1. Identification and Justification of the Main Issues/ Problems: (200 words approx.)
Identified problems should be such that the decision maker could address them and that actions could be taken by the decision-maker to resolve them. A good problem definition keeps the case analysis tightly structured because everything discussed after this point is related to the problem(s) stated in this section. Each problem is stated in one sentence, and is NOT given in the form of a question. There should be no more than 3 problems identified. Please provide justification for each substantial problem identified.
Your justification of the identified problems should be supported by facts given in the case together with the relevant theory and course concepts learning in this unit as well as in other marketing units.
2. Comment on effective alternative solutions (alternative solutions already mentioned in the case or proposed by you) (400 words approx.)
There is no one correct answer to any case analysis. As is the case in real life, there are more than one ways to interpret a case and solve problems. The approaches, interpretations and recommendations of different students will probably vary considerably. This provides a useful opportunity to compare and discuss different analyses and alternative solutions, which is a common practice in real life before finally recommending one solution.
In this section you need to identify at least two courses of action. As a rule of thumb, you should identify two to three alternatives. Don’t present an alternative just to fill up the section. You should carefully and concisely identify both the pros and cons for each alternative that you identify. These are likely to be based mostly on the problems that you have identified. You might firmly believe that one solution is best. Still, you should provide a balanced discussion of all alternatives that you have identified. Use theory and concepts learnt in this unit or other marketing units that you have completed to
strengthen your answer where possible.
3. Propose best solution, justification and its implementation plan (400 words approx.)
Regardless of how many alternatives you propose, you should only present the most viable solution. Spell out your recommended program of action for the best alternative solution that you are recommending. Base your choice upon a critical evaluation of the “crucial” differences between alternatives. Indicate how you anticipate overcoming potential negative factors associated with your recommended plan of action. Don’t repeat information from the alternatives section. Simply state which alternative you think is best and why it is the best solution. Conclude with a strong call to action (i.e., how you will implement your best solution that you are recommending). Use different theories and concepts learnt in marketing to strengthen your discussion.
You must correctly use the Harvard style of referencing. (where required)
Learning Outcome Details
Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO 1: Apply the theoretical underpinnings of strategic marketing to key issues and decision- making techniques in planning and implementing marketing strategy in local and global context. GLO1. Discipline knowledge and capabilities ULO 3: Analyse information supplied from a case and identify the core issues, evaluate and recommend appropriate marketing strategies that incorporate economic, social and ethical perspectives. GLO4. Critical thinking GLO6. Self-management
Marking and feedback
The marking rubric for this task is available in the MMK 325 CloudDeakin unit site – in the Assessment folder (under Assessment Resources).
MMK325 Strategic Marketing Case Study
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow MMK325 Strategic Marketing Case Study