Order ID: 89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages: 5-10 |
Instructions:
MOD3 Marketing Strategy Plan Paper
I’m working on a marketing project and need a sample draft to help me study.
Table of Contents: Major headings – maybe 6 – 10 with reference to the correct page number. Of course, this requires that you PUT page numbers on all pages. (Note: page numbers start AFTER the table of contents, so page 1 will be your executive summary)
Executive summary (1/2 – 1 page): The “if they only read one page, this is what they need to know” page.
Section 1: This is your IMPROVED version of the MODULE 3 homework where you addressed MAJOR issues in your work. Anything where you received 1/2 credit or less should be addressed.
Section 2: This is your IMPROVED version of the MODULE 5 homework where you addressed MAJOR issues in your work. Anything where you received 1/2 credit or less should be addressed.
Channels: THIS WILL VARY GREATLY depending on your business, but some guidelines:
Main channel: Describe it thoroughly (i.e., you do not need to name your distributor, but you must state that you are using one; you do not need to list all the retailers, but help us understand the type – discount chains such as Wal-mart). Why did you use this chain? If you are a retailer – or certain other links directly to the customer – you should describe to some extent the buyer experience (location, ambience, etc.) (1/2 page to several)
Additional channels: most of you will likely use multi-channel marketing. You’ve defined your main one in detail; for this section, list the other options you will use with a sentence or two. (1/2 page)
MARKETING COMMUNICATION: You have studied a dozen or so marketing techniques. Use Advertising and one other major method and describe how you will use them in detail. Let’s use Disney for an example for advertising.
* What is the message and how is it encoded? If the message is “Disney is family fun” then I might encode by using bright colors, a happy family in the park laughing and holding hands with Disney characters.
* What is the objective? Look at response hierarchy models or communication objectives (pg 225 & following). Continuing with my Disney example, I’m probably in the affective stage of most hierarchy models – wanting to generate interest, desire, preference, liking. Not cognitive as Disney is well known (in most parts of the world, anyway). And probably not behavioral unless my ad includes a special promotional price, etc.
* What media? The above example could be television or print ads. I might use it on my Website or e-mail (using my marketing database), post on certain social media, mail . . . Lots of options – but radio would definitely change the encoding I suggested earlier.
*Provide a draft: Okay, I know you are not all artists, but can describe (as I did above, but with a bit more detail), do a stick figure sketch, write a draft script or press release, describe how you’ll use your database, describe how you connect with the customer, etc. etc..
NOTE: As the methods differ considerably, you may need to rethink some of the terms particularly in conjunction with your objectives . For example, a “2-for-1” promotion seems pretty obvious for encoding, but if your objective is to get the customer to purchase/try the product, “2 for 1” is an excellent way to encode that, but rebate might not be. I’m really looking for coherency with your whole plan (e.g., database marketing may not be a key method for a hot dog food truck – but maybe it is? Convince me!) Moreover, I am looking for SUPPORT for your decisions: “Since my target market is millennials, I will focus on social media.”
Page length: for some this might be a page per method. For others, it might be several pages per method. If you do want to include a sketch, a link to your radio ad, etc. that’s great.
Other Planned Marketing Communication: Okay, you have thoroughly described two. In a paragraph, briefly touch on other forms that you might use. (what and why)
As before, we will be looking for coherency, proper grammar, good spelling, professional writing, objectivity (no I, we, etc.) etc. Don’t forget your references! Pull them from all section to the end of the document.
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
MOD3 Marketing Strategy Plan Paper |
MOD3 Marketing Strategy Plan Paper