MRKT 3001 Sustainability and Social Responsibility Paper
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
MRKT 3001 Sustainability and Social Responsibility Paper
Both parties have an initial meeting to discuss the nonprofit organization’s needs and goals. After that initial discussion, your boss at XYZ, Michael Johnson, determines that there are three main ideas that For Change needs to focus on: digital marketing, sustainability and social responsibility, and program evaluation.
Michael feels that the client should have a further understanding of these topics before he can move forward with them to implement a formal plan, so he asks you to draft a three-part report to address these ideas. Michael provides you with the questions to answer and a template to fill out the report. Your task is to complete the report and present it back to Michael so that he can review and send it to the client.
To prepare for this Assignment:
Review this week’s Learning Resources and consider the work you did in Week 5 on Part 1 of this report.
Review the CDC Health Communities Program link in the Assignment description, if needed, for additional background information.
Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.
By Day 7
Submit Part 2 and Part 3 of your report. The report is based on the following criteria:
Part 2: Sustainability and Social Responsibility
Given ForChange’s mission to support healthy families, healthy communities, and a healthy world, suggest a minimum of two socially responsible marketing strategies for the organization. How might the organization ensure that its message is carried out in alignment with those goals? (150–225 words, 2–3 paragraphs)
Explain why a focus on ethical marketing practices can not only help the organization succeed (and grow) but also bring about sustainable positive social change. (75–150 words, 1–2 paragraphs)
Part 3: Program Evaluation
What are three key performance indicators (KPIs) ForChange can use to measure the online marketing launch and three KPIs for the sustainability and social responsibility launch? Explain why each KPI would be appropriate, given ForChange’s mission. Be sure to include both financial and nonfinancial measures. (150–225 words, 2–3 paragraphs)
What steps are involved in the process of evaluating marketing performance? Outline control and evaluation steps for each key performance indicator you identified. (150–225 words, 2–3 paragraphs)
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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MRKT 3001 Sustainability and Social Responsibility Paper