Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Techniques
Your marketing approach should be robust and extensive because you are a general business specialist. It is up to your virtual team to decide how to establish and develop your virtual business’s marketing plan.
As you perform your research, keep the following points in mind:
The virtual company is 40% owned by a group of angel investors.
To launch and run this virtual business, each virtual team member was hand-picked.
Three of the five permanent seats on the board of directors of your virtual company are held by angel investors.
The virtual business will be funded with $100,000 from angel investors.
The virtual team’s job is to persuade angel investors that your new virtual business endeavor is worthy of funding.
Your virtual team will discuss the marketing techniques of your virtual firm (THE VIRTUAL BUSINESS WE ARE USING IS AN IT CONSULTING FIRM BY THE NAME OF SIXSTAR IT CONSULTANTS!) in this graded conversation. Each virtual team member should contribute to this debate by addressing the following discussion topics in order to continue creating the strategic business plan:
In a strategic company plan, what are the components of a marketing strategy?
Discuss the marketing mix and its components, as well as its role in the strategic company planning process.
Discuss the products that your company will sell.
Discuss the branding of a product.
Explain the differences between each of the promotion mix’s components.
Describe how a pricing plan is implemented.
To support your thoughts, ideas, comments, and opinions, synthesize academic research. Use the most up-to-date APA citation format.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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MT 499 Discussion on Marketing Mix Components |
MT 499 Discussion on Marketing Mix Components