Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Natural Disasters and Crisis Communications
1. In the initial news item, one of the PR consultants’ initiatives was to have Red Cross first-aid kits and Red Cross trucks appear in episodes of The Real World and The West Wing, respectively. Sixty percent of the $3.6 billion donated by Americans for storm relief went to the Red Cross. These TV shows and the name of the American Red Cross were seen by millions of people. Was the money used wisely? Should such efforts be funded by donors? What are the advantages and disadvantages?
2. Although Häagen Daz’s campaign has received multiple awards, the cause of the honeybee’s demise remains unknown as of early 2010. Is there anything else Häagen Daz could do to help with the crisis?
It must be at least 250 words long and include two references.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Natural Disasters and Crisis Communications |
Natural Disasters and Crisis CommunicationsNatural Disasters and Crisis Communications