Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
New Venture Business Plan Assignment
Stand-Alone Project: New Venture Business Plan (300 Points)
Stand-Alone Project: New Venture Business Plan (300 points)
You should begin working on the Stand-Alone Project early in the course. Each assignment provides a benchmark for completing the Stand-Alone Project in a timely manner while working through the course. You will find this information in the “Stand-Alone Project Benchmark” section of each assignment. Your Stand-Alone Project responses should be both grammatically and mechanically correct, and formatted in the same fashion as the project itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style.
The Stand-Alone Project for this course requires you to assume the role of an entrepreneur and to create a business plan for a new venture of your own choosing. The business plan should contain the following major sections in the order they are shown below. The Stand-Alone Project follows the progression of the textbook, and you will find that the specific details regarding the requirements for the Stand-Alone Project are explained in the Required Readings for each Assignment. Stand-Alone Project Benchmarks, located near the end of each assignment, give you an indication of which part of the Stand-Alone Project corresponds to the information covered in the assignment, and you will find it helpful to use these benchmarks to pace yourself in the completion of your Stand-Alone Project. (A 25-page paper plus appendices is required.) (300 points)
NOTE: Create a cover page (company name, the words Business Plan, the name of the contact person for the new venture, and the business’ address and telephone number) and place it before (in front of) Part A. (Do not count the cover page as part of the total number of pages required for the Stand-Alone Project.)
Part A | Executive Summary: This section should not exceed five (5) pages in length. Be sure the Executive Summary answers the following key questions and includes evidence or support for your claims from credible sources, such as your own industry research and primary research with potential customers. (30 points) | ||||
1. | What is your business concept? Include information about your business, customers, benefits, and distribution. | ||||
2. | Does your industry support the feasibility of the concept? Explain. | ||||
3. | Is there customer acceptance for your business and its products/services? What is the demand? | ||||
4. | What is your entry strategy? How will you achieve initial market penetration and obtain your first customer? | ||||
5. | Who are your key competitors, and how will you differentiate your business from the competition? | ||||
6. | What is your pricing strategy, and how do you justify it? | ||||
7. | Does your founding team have the capabilities to implement the plan successfully? If not, how will you find these capabilities? | ||||
8. | How will your business be designed to facilitate implementation in terms of legal structure, organizational structure, and process? | ||||
9. | In one paragraph, what is your marketing plan? | ||||
10. | Does your financial plan support a viable business? Include a summary of key points and capital requirements (i.e., a needs assessment). | ||||
11. | How will you fund the business? | ||||
12. | Does the market support a potential for growth? What are your key growth plans? | ||||
Part B | Proof of Concept: This page in your business plan condenses the Expanded Executive Summary down into one page. Answers in this section, for questions 1, 2, 3, 4, 5, 7, and 10 from Part A, should be concise, yet complete. (13 points) | ||||
NOTE: A detailed Table of Contents for the report should be created and placed on a separate page between Parts B and C. (Do not count the table of contents as part of the total number of pages required for the Stand-Alone Project.) | |||||
Part C | Business Concept: Include the following information in this section. (25 points) | ||||
1. | Business Concept Statement (i.e., product/service, customer, benefit, distribution) | ||||
2. | Purpose of the Business (i.e., why you are in business) | ||||
3. | Core Values | ||||
4. | Description and Uses, Unique Features/Benefits, Business Model | ||||
5. | Primary Customer(s) | ||||
6. | Spin-Offs or Secondary Market | ||||
Part D | Management Team: Include the following information in this section. (22 points) | ||||
1. | Qualifications of Key Managers (founders) | ||||
2. | Management Team Needs (or gap analysis) | ||||
Part E | Market Analysis: Include the following information in this section. (35 points) | ||||
1. | Industry Description | ||||
a. | Industry Size | ||||
b. | Industry Status (growing, mature, in decline – overall health) | ||||
c. | Growth Potential | ||||
d. | Geographic Locations | ||||
e. | Trends, Patterns of Change, and Entry Barriers | ||||
f. | Profit Potential | ||||
g. | Sales Patterns and Gross Margins | ||||
h. | Target Market | ||||
1) | Primary Target Markets | ||||
2) | Secondary Markets | ||||
3) | Demographics | ||||
4) | Results of Primary Research | ||||
5) | Customer Profile | ||||
6) | Customer Needs Analysis | ||||
2. | Distribution Channels (customer grid) | ||||
3. | Entry Strategy (initial market penetration) | ||||
4. | Competitors (show a competitive grid) | ||||
a. | Description | ||||
b. | Direct and Indirect Competitors | ||||
c. | Market Share (if known) | ||||
d. | Strengths/Weaknesses/Benefits/Distribution | ||||
e. | Emerging Competition | ||||
f. | Substitute Products | ||||
5. | Product/Service Differentiation and Competitive Advantage | ||||
a. | Unique Features | ||||
b. | Potential for Innovation | ||||
c. | Proprietary Protection (i.e., intellectual property rights) | ||||
d. | Other Competitive Advantages | ||||
6. | Pricing Strategy | ||||
7. | Value Chain | ||||
Part F | Operational (or Process) Analysis: Include the following information in this section. (12 points) | ||||
1. | Product/Service Technical Description | ||||
a. | Uses, Design, Prototype | ||||
b. | Obsolescence Issues | ||||
2. | Product/Service Development Status and Related Costs | ||||
a. | Current Status of Development | ||||
b. | Tasks Completed (including time and cost to complete) | ||||
c. | Potential Difficulties and hesitations (include how they will be resolved) | ||||
d. | Government Approvals | ||||
3. | Physical Distribution Plan (including a process grid – i.e., a graphic of the distribution strategy) | ||||
Part G | Organizational Plan: In this section, include the management philosophy and the company culture including the following. (12 points) | ||||
1. | Legal Business Entity | ||||
2. | Organizational Chart | ||||
3. | Key Management Duties and Responsibilities | ||||
Part H | Marketing Plan (22 points) | ||||
1. | Purpose of the Marketing Plan (one paragraph) | ||||
2. | Target Market | ||||
3. | Unique Market Niche | ||||
4. | Business Name/Identity | ||||
5. | Plan to Reach First Customer | ||||
Part I | Technology and Intellectual Property Plan: Include the following information in this section. (12 points) | ||||
1. | Role of Technology as a Business Competitive Advantage | ||||
2. | Role and management (revenue, licensing, etc.) of intellectual property (proprietary rights, status, etc.) | ||||
Part J | Financial Plan: Include the following information in this section. (35 points) | ||||
1. | Summary of Key Points and Capital Requirements (full financials located in the appendices) | ||||
2. | Needs Assessment Breakout (i.e., hard costs, soft costs, working capital, start-up, etc.) | ||||
3. | Funding Plan | ||||
Part K | Growth Plan (12 points) | ||||
1. | Growth Strategy | ||||
2. | Resources | ||||
Part L | Appendices: The following documents are required in this section. (54 points) | ||||
1. | Financial Statements (Supports Part J above) | ||||
a. | Financial Statement Assumptions | ||||
b. | Proforma Financial Statements | ||||
1) | Cash Flow (Monthly, Years 1, 2, 3) | ||||
2) | Income (Monthly, Year 1; Annual, Years 2, 3) | ||||
3) | Balance Sheet (Annual, Years 1, 2, 3) | ||||
2. | Operational (or Process) Analysis Plan Supporting Documents (supports Part F above) | ||||
a. | Manufacturing or Operating Requirements (and associated costs) | ||||
b. | Manufacturing Cycle or Service Delivery Process (process grid) | ||||
c. | Materials Requirements | ||||
d. | Inventory Requirements (also retail/wholesale business) | ||||
e. | Production Requirements (also retail/wholesale or service business) | ||||
f. | Labor Requirements (all businesses) | ||||
g. | Maintenance and Quality Control Requirements (all businesses) | ||||
h. | Financial Requirements (all businesses) | ||||
3. | Marketing Plan Supporting Documents (supports Part H above) | ||||
a. | Marketing Tools (such as advertising and promotion) | ||||
b. | Media Plan | ||||
c. | Marketing Budget (use and cost of each marketing tool) | ||||
4. | Organizational Plan Supporting Documents (supports Part G above) | ||||
a. | Key Management | ||||
b. | Key Policies | ||||
c. | Compensation Programs and Incentives (management, other groups) | ||||
5. | Contingency Plan | ||||
6. | Other Supporting Documents: These include resumes, contracts, maps, etc. |
Stand-Alone Project: Helpful Hints
The report should be written in a clear and concise manner utilizing proper grammar, spelling, and punctuation. All resources used must be properly cited within the report and documented in a bibliography using APA style. In addition, the cover page and table of contents must be included and formatted according to the notes addressing them above.
Before turning in your new venture business plan, please do the following, as it will help you find the “holes” in your plan and increase the grade for your plan.
Determine if any information is repeated in your new venture business plan such that reading the plan is tedious. If the information is duplicated, then remove the duplicate material and make a note stating where the reader can find it. Your new venture business plan should read like a story that tells what your new venture is and how you will make it a success.
Substitute your main competitor’s name for your new venture’s name everywhere in the plan. Then read your plan. If your plan would work for your competitor, then you do not have a unique selling proposition and you have not differentiated your venture from your competition. Go back and work on your new venture business plan. Repeat this step. When you are satisfied with your changes, then go to the next step.
Give your new venture business plan to three (3) business people, who are NOT friends or family, and ask them if they would invest in your new venture and buy your product or service on a regular basis. Also ask them what they feel is missing from your new venture business plan. Use their comments to strengthen your plan prior to submitting it.
New Venture Business Plan Assignment
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
New Venture Business Plan Assignment |
New Venture Business Plan Assignment