Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Nissan Marketing Case Study Paper Essay
All Work Must Be Original and Require Academic Resources. You Can Just Write In Speaker Notes What To Be Said For Each Slide Instead Of Using Your Actual Voice And I Will Record Audio
Objective
To apply a variety of marketing concepts in a realistic situation, The brand that you were assigned is Nissan. Analyze the brand within the framework of the following marketing concepts: Written Analysis 1 page
Target Market
Describe the target market in terms of geographical area, demographics, psychographics, etc. Describe the competition, and how they are addressing this target market. Be sure to include the number of brands available, market shares, market segments, product positioning, etc.
Marketing Mix:
Analyze the marketing mix variables. You may use the following guideline to get started, but try to go beyond these in terms of your thinking strategy, tactics and recommendations:
(a) Product: For whom, and to what use, is the product intended? Is it a new product (one of your design obviously will be), a re-positioned product, or a well-established product? What do consumers look for in this product?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Nissan Marketing Case Study Paper Essay |
Nissan Marketing Case Study Paper Essay