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Instructions:
Observational Focus Group and Survey Research Techniques
Library Research Assignment
Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
In preparation for developing an instrument for conducting primary research, this discussion involves a conceptual analysis of primary research methods, both electronic and traditional. In this discussion, be sure to cover the following topics:
Identify, define, and describe the various primary research methods, including both quantitative and qualitative research instruments.
Discuss the relative advantages and disadvantages of each, including trade-offs in choosing one method over another.
How does the Internet impact the availability of these options?
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening.
NOTE: I will include one student post now and I will include the other student post tomorrow.
First student: Flores.
Observational Focus Group and Survey Research Techniques
When looking at primary research methods you first needs to understand what primary research is.
Primary research is carried out to address certain problems that require deep analysis. It is “defined as a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research.” (QuestionPro, n.d.) there are a few ways that you can collect primary research data, you can perform interviews which are face to face, online surveys, focus groups, or observations.
Depending on what type of data you are trying to collect, will determine which method you would use to collect that information from. When looking at the different methods in my opinion I feel that interviews that are faced to face we’ll get a better response. When interviewing someone face to face it makes it more personal and you can generally get more information out of your subject.
If you about edges primary research is that the data that is collected is done first-hand and is accurate. Also, this research can be customized that is suited with personal requirements that you are business will need to look at. The data that is collected will allow the researcher you have a more depth understanding of the matter and be able to study all the foreseeable options.
On the other hand, there can be some disadvantages to primary research which can be very expensive to collect. Since this data is collected first-hand you must factor in the time it takes to collect the data. For example, if you are conducting interviews you need to spend time sending and receiving them. This is a long and tedious process which takes time and patience plus evaluating the results and applying the findings to improve your product or service will need additional time.
With technology evolving every day and data being easily reached this definitely impacts the way we gather information.
“The response rates received for online research are much higher than the others as the respondents are assured that their identity will be protected.” (QuestionPro, n.d.-a) with the Internet researchers can easily perform online surveys, polls, questionnaires, forms, focus groups, are just some of the tools that are available for them to gather the essential information that is needed for their market research.
These methods are easily available for big or small businesses that are conducting market research.
References
QuestionPro. (n.d.-a). Online research: Definition, Methods, Types and Execution. Retrieved March 15, 2022, from https://www.questionpro.com/blog/execute-online-research/
QuestionPro. (n.d.-b). Primary Research: Definition, Examples, Methods and Purpose. Retrieved March 15, 2022, from https://www.questionpro.com/blog/primary-research/
Second student: Michelle
There are three main primary research methods and those are observational, focus group, and survey research. Observational research is exactly what it sounds to be, where a researcher is just observing. This method is used to gain information without a person knowing that they are being researched. Example of the observational research method is Mystery Shoppers which are hired by companies to observe employees doing their daily tasks. Focus group research is another popular primary research method. This is where a group of people are brought together and presented with an item or an idea to discuss and provide feedback on. This is a great way for researchers to gather ideas and get feedback on the product or idea being presented. Survey research is used to gather specific data points for research. Survey research can be done over the phone or via internet options. Internet options at this point are more common than phone calls as the greater population use the internet daily.
Observational research is a great way to gather unobstructed data by watching people doing tasks.
The benefit of observational research is that people do not know they are being watched and perform their tasks as they regularly would without thinking about what they are doing. The disadvantage of observational research is that it is time consuming and researchers possibly may not get all the data that they are looking for.
Focus groups are great ways for researchers to have multiple people provide input at one time on a product or idea which helps save time but can also cause flaws in the data. If a person in the focus group is easily influenced, they can be swayed by the others in the group and not give their true opinion. Surveys provide data-specific information and is easily compiled.
The survey can be anywhere from three questions to as many as needed. The disadvantage to the survey is depending on how the questions are worded it is possible for the survey taker to be influenced on how to answer the question. I think that depending on what the research is going to be used for any of the methods has their advantages and disadvantages, so it is critical to ensure that the research topic is clear.
The internet impacts the availability of the research topics by having more accessibility to be able to complete all of the research methods. There are cookies and cache that can be set up on websites to observe how consumers use the website, focus groups can be done via Zoom calls and surveys can be broadcasted through email, on websites and through social media. The internet has created a world that data is readily available 24/7.
References:
MUSE Unit 3 Learning Materials
https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=22118275
Observational Focus Group and Survey Research Techniques
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Observational Focus Group and Survey Research Techniques |
Observational Focus Group and Survey Research Techniques