Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Organizational Growth, Communication Essay Marketing Management Branding
Brands are discussed in Chapter 7.
Initial Postings: Read the assigned readings for the week and reflect on them. Then, in each assigned textbook chapter, write down what you thought were the most important concept(s), method(s), term(s), and/or anything else you thought was worth knowing. The textbook should be a source listed in your reference section and cited within the body of the text because your first post should be based on the assigned reading for the week. Other sources aren’t required, but they’re welcome if they help you with your discussion.
Also, respond to each of the following questions at a graduate level:
For brand valuations, read Interbrand.com’s methodology. How could their methods and the types of measures they use to assess brand equity be improved?
Which of your favorite brands is your favorite (and why)? What is a brand that you despise (and why)?
[Your post must be well-written and demonstrate understanding of the course material.] [Do not provide quotes!] Postings must be in the student’s own words.
[Your first post should be at least 650 words long and formatted in APA style] (including Times New Roman with font size 12 and double spaced). [In the discussion thread, post the body of your paper, then attach a Word version for APA review.]
Posts and responses will be evaluated based on the level of critical thinking and engagement displayed in your initial posts and peer responses. The content is assessed using a seven-point grading rubric:
Knowledge and Structure of Content, Critical Thinking, Clarity and Effective Communication, Integration of Knowledge and Articles, Presentation, Writing Mechanics, and Student Response
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Organizational Growth, Communication Essay Marketing Management Branding |
Organizational Growth, Communication Essay Marketing Management Branding