Original Principles of Marketing with the 4 Cs

April 1, 2022

Original Principles of Marketing with the 4 Cs

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

Original Principles of Marketing with the 4 Cs

Describe, compare and contrast the 4 original principles of marketing with the 4 C’s.

If you were marketing a new smartphone (choose one); how would you market it using the 4 C’s.

What does a company’s mission and vision have to do with marketing?

Why do marketers use personas? What is the benefit? What is the risk if a persona is not used?

1) You must provide footnotes to cite your references. Anytime you paraphrase or use other’s words, you MUST use a footnote. See: https://www.citefast.com/?s=APA7

2) Answers that are clearly not in your words and do not use a footnote/citation will receive zero credit.
3) You may collaborate with a fellow student. Each of you needs to submit a paper and it must have BOTH names on the paper you submit. Papers that do not credit each other will be graded F.
4) Papers must be dramatically correct, with correct spelling to receive an A.
5) Submissions must follow the filename protocol or face a -5 point deduction.
6) Length: Answer the questions completely with citations. A stranger should be able to read the question, read your answer and have a complete understanding of the topic.
7) Submissions must be in Word Doc or Apple pages.

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met