Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Peloton Merger SWOT Analysis and 4Ps Paper
The topic is the Ivy Park: Adidas & Peloton merger
– SWOT analysis with a brief discussion of the implications
– 4P’s: Product, Price, Place, and Promotion Harveen
Product: What is the offering, and how does it create value. Be sure to consider both the product and service attributes.
Price: What is the price, and how does it capture value. Be sure to consider how the price of the offering aligns with the ther P’s and contributes to the perception of the overall brand.
Place: Where is the offering sold and how does it deliver value? Be sure to consider how the delivery channels used to align with the other P’s and contribute to the perception of the overall brand.
Promotion: What are the current marketing communications used to communicate the value? Be sure to consider how the promotion tools used to align with the other P’s and contribute to the perception of the overall brand.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Peloton Merger SWOT Analysis and 4Ps Paper |
Peloton Merger SWOT Analysis and 4Ps Paper