Perception of Marketing among Consumers Discussion
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Perception of Marketing among Consumers Discussion
Environmental issues have become a major concern for society. Lately there has been a series of debates, arguments and demonstrations with the aim of pushing governments and leaders to act on the negative effects of some business practices on the environment. As marketers, we are supposed to grow our businesses and make profits. We are also supposed to make sure that the products and services we market to our customers and the general public are satisfying them not only in terms of their needs, but it also doesnt hurt the very environment they live in.
Deliverables
In this project, you are required to research on any company you know whose business or marketing practices can be deemed as either: 1. ethical (i.e. practicing sustainable marketing) or 2. unethical (i.e. Not practicing sustainable marketing) Meaning the company in question takes into consideration, environmental issues and the welfare of current and future society or otherwise.
Critical Issues to Address
1. As part of your work, explain what sustainable marketing is and some of the principles that governs it practices. 2. Do your research thoroughly and choose a company you are confident falls in this category of either practicing sustainable marketing or not practicing it. 3. Explain yourself very well to show how well you understand this topic. 4. Show all references.Key Skills You Will Enhance: Critical Thinking, Research,Type: Individual Work ? Weight: 30% ? Points: 30 ? Length & Space: 5 pages max., 1.5 spaced ? Font type: Arial, Calibri, or Tahoma ? Font size: 12 points ? Citation guide: APA Style ? File type: Word Document (DOC or DOCX) or Portable Document Format (PDFPerception of Marketing among Consumers Discussion
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Perception of Marketing among Consumers Discussion