PESTEL Analysis Strategic Planning Essay
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PESTEL Analysis Strategic Planning Essay
PESTEL Analysis
A PESTEL analysis is sometimes called a PEST or PESTLE analysis. It is a tool that scans a company’s macro-environment, and enables it to identify, analyze, and monitor the political, economic, social, technology, legal, and environmental factors that may impact its operations (Frue, 2017). PESTEL analyses are used in industry and business to determine organizational situation, direction, and potential; as well as strategic planning (Lin, 2013).
Political Factors
What is the government’s involvement in the business environment, and the degree of that involvement? Some examples of political factors are labor laws, taxation policies, tariff and nontariff barriers, and environmental regulations. Political factors may also include the services and goods that a government provides. Changes in the priorities of government spending may have a profound impact on policy, strategy, management, and process issues (Halik, 2012; Lin, 2013; Thomas, 2007).
Economic Factors
Economic factors include the general economic climate, fiscal and monetary policies, economic trends, economic growth, employment levels, government funding, and consumer confidence, and so forth (Halik, 2012; Lin, 2013; Thomas, 2007).
Social Factors
Social factors relate to demographics such as age and population growth, behavior, lifestyle changes, diversity, education, and career attitudes, among others. Trends in social factors may influence the demand for a company’s products and services, and may also affect how that company operates and adapts (Halik, 2012; Lin, 2013; Thomas, 2007).
Technological Factors
Technological factors include advances in technology, communications, and information technology, as well as innovation and research and development (R&D). These factors may impact how knowledge is shared and distributed, and the speed at which this knowledge is disseminated. In addition, advances in technology and communication may influence how people communicate and socialize (Chao, Peng, & Nunes, 2007; Halik, 2012; Lin, 2013; Thomas, 2007).
Environmenal Factors
Environmental factors include all those that impact, or are influenced by, the surrounding environment. Environmental factors play a crucial role in certain industries, such as agriculture, tourism, and recreation. These factors include geographical location, weather, climate, global climate change, and environmental offsets (PESTLE Analysis, 2017).
Legal Factors
Legal factors have both external and internal aspects. Certain laws and regulations may impact the business environment in a country, while corporate policies may influence how a company operates. Legal analysis takes into account both of these aspects, and then lays out the strategies accordingly. Examples of laws and regulations include labor laws, safety standards, and consumer laws (PESTLE Analysis, 2017).
References
PESTEL Analysis Strategic Planning Essay
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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