Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Press Personnel Discussion Public Relations Communications Role Public Facing
READINGS FROM TEXTBOOKS
Mergel: Chapter 6: Policy Considerations for Social Media
Mergel Chapter 7: Metrics in Social Media
VIDEOS:
Discussion
INSTRUCTIONS
Answer each of the prompts with three paragraphs by the mid-week deadline, using concepts and sources from the text or your own research.
QUESTIONS
The constant tone throughout this course, as it relates to functioning in any form of public relations communications role, is that public facing press personnel MUST have a place at the management table. They must act as the organization’s
eyes and ears, which entails more than simply comprehending the organization’s mission. They must be aware of the hierarchy, culture, and day-to-day priorities and challenges, as they are “The Ringmaster,” as Mergel puts it. This is a fast-
paced, dynamic, and at times difficult function, depending on when and how you communicate, as well as how much knowledge and information you have as a press contact OR how much information you gather for your public-facing
management colleagues speaking directly on an issue. If you work for an agency, an issue could develop at any time, and you’ll need to become an expert to start your pitch. Furthermore, it is not always necessary to be defensive; you may
utilize social media or news releases to promote your organization’s objective. This also applies to politics, particularly if you’re working on behalf of a candidate or government official. You must be aware of your target audience as well as your
medium. With that in mind, choose a “hot topic” in government and describe how YOU would approach this “assigned” topic, using the social media criteria in Chapter 6 (questions to utilize in establishing an effective social media plan).
Choose a PASSIONATE subject or a topic/field in which you could envision yourself working in the future.
What are your thoughts on the videos about the responsibilities of a press secretary? What do you believe their greatest issue is? (To find movies, go to the materials area for week 10)
Mergel mentions the GSA’s center for excellence in digital government; please do some research on GSA.GOV and describe an activity or resource that you found particularly interesting.
What does Mergel say in Chapter 7 about how we can successfully measure social media activities?
There are a few things to keep in mind:
1. For your ideas and statements, please include foundational background and depth, as well as sources. ***Always clarify your point of view to the reader rather than assuming they understand it.
2. Make sure you include a Works Cited section at the end of each postings.
3. Double-check that you’ve answered all of the prompt’s questions completely.
4. I always appreciate and encourage students to incorporate their personal experiences, previous knowledge, and passions/interests into their responses.
Press Personnel Discussion Public Relations Communications Role Public Facing
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Press Personnel Discussion Public Relations Communications Role Public Facing |
Press Personnel Discussion Public Relations Communications Role Public Facing