problem for business, consumers, and society, Consumers
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
problem for business, consumers, and society, Consumers
Outline for Research Paper Marketing
First, you need to select ONE consumer behavior business problem to solve Subject is about Apple Product. Again, the subject is about Apple Product
The problem should be phrased as … a problem
Who is this issue a problem for? Why is it a problem?
What identifiable consumer group do you have in mind? What product category?
Here are some questions to get you in a better direction.
Which consumers?
What industry – all tech? Smartphones? Apple and Android?
What is the problem? E-Waste and its effect on the environment?Example problems:
Example problem: millennials are so in debt because of student loans, that they are not taking out
mortgages in their late 20s, as prior generations have. This is a problem for banks, and it is a problem for millennials, as their debt is crushing them and preventing them from moving through the so-called normal life stages such as buying a house. How can we solve the problem of banks not making money from mortgages and millennials having crushing debt in a way that benefits both parties as well as society?
Example of how to find a problem: start talking in your group about experiences you have as a consumer with a brand product or service that you find frustrating. Talk about whats frustrating its probably related to how the brand fails to address consumer needs correctly. Of all the problems that your group comes up with, what problem do you find most interesting to solve? Focus on that one problem. Now that you have your business problem, break the problem down into elements that you can identify: you must identify the consumer behavior element for example, what aspect of consumer behavior is this brand ignoring?The outline need to be:
(1) clearly identifies and articulates a business problem related to consumer behavior,
(2) explanation of why/how it is a problem worthy of our attention, including a thoughtful analysis of current business practice
(3) Discuss the importance of the problem for business, consumers, and society, and
(4) provide recommendations for solving the problem, with implications for consumers and society considered.
(5) what you learned: what you thought before you wrote this, what you think now, and how/why your view changed or stayed the same. For the final research paper, you must use a Mintel report and a source from newspapers, and only the newspapers.Follow this Structure:
Title of paperPart 1
This is our business problem: ——.
This is how it is related to consumer behavior ——-.
The problem with bullet points is that most of you will not write complete thoughts if you write in bullet points, so dont. Write paragraphs. Dont ask me how long/short a paragraph is focus on getting your idea across in a way that is clear and supported by facts.
Do not write an intro paragraph. Do not write anything that says in this paper I wil… You are in college, not high school.Part 2
Write an explanation of why/how it is a problem worthy of our attention, including a thoughtful analysis of current business practice.Part 3
Discuss the importance of the problem for business, consumers, and society, Consumers:
Business:
Society:Part 4
Provide recommendations for solving the problem, with implications for consumers and society considered.Part 5
What you (as a group) learned: what you thought before you wrote this, what you think now, and how/why your view changed or stayed the same.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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problem for business, consumers, and society, Consumers