Product Launch Plan for Markets
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Product Launch Plan for Markets
I only need information done for the 2 bullets highlighted and bolded. The company is Pepsi and the product is a new energy drink (an energy drink that has less sugar and calories should help with weight loss. The caffeine and other ingredients in energy drinks can help raise a person’s metabolism, so adding that with less sugar and a lower calorie intake should do the trick. The extra energy that people have along with a lower calorie intake should have no issue with this. Also, exercise may need to be added as well)
New Product Launch Marketing Plan, Part I
Create a product launch plan for 2 markets (domestic and international).
Include the following components for both markets:
- Introduction
- Market needs
- Market growth
- A brief SWOT Analysis
- Potential competition
- Product offering and product definition
- Product identification
- Justification for your choice of product
- A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
- Conclusion
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
Number of Pages: 3 (Double Spaced)
Writing Style: APA
Number of sources: 4
Write-word paper describing a single, informal learning experience that someone could have. ? You may describe, for example, how someone could become afraid of heights, why a particular food or smell moves him/her emotionally, or why he/she dislikes elevators. The experience must be concrete and can be a singular experience or an experience that occurs over a longer period. Describe the experience by applying learning theories to the steps involved in the learning experience. You are going to look at the experience from different learning perspectives-classical conditioning, operant conditioning, and observational learning. Be sure to include the following in your paper: ? Describe how what was learned could have occurred through classical conditioning. Identify the unconditioned stimulus, the unconditioned response, the conditioned stimulus, and the conditioned response. ? Explain how what was learned could have occurred through operant conditioning. Describe the behavior, consequence, and reinforcement. Indicate the schedule of reinforcement, if applicable. ? Address how the learned experience could have occurred through observational learning.
Number of Pages: 3 (Double Spaced)
Writing Style: APA
Number of sources: 4
Write-word paper describing a single, informal learning experience that someone could have. ? You may describe, for example, how someone could become afraid of heights, why a particular food or smell moves him/her emotionally, or why he/she dislikes elevators. The experience must be concrete and can be a singular experience or an experience that occurs over a longer period. Describe the experience by applying learning theories to the steps involved in the learning experience. You are going to look at the experience from different learning perspectives-classical conditioning, operant conditioning, and observational learning. Be sure to include the following in your paper: ? Describe how what was learned could have occurred through classical conditioning. Identify the unconditioned stimulus, the unconditioned response, the conditioned stimulus, and the conditioned response. ? Explain how what was learned could have occurred through operant conditioning. Describe the behavior, consequence, and reinforcement. Indicate the schedule of reinforcement, if applicable. ? Address how the learned experience could have occurred through observational learning.
Product Launch Plan for Markets
Product Launch Plan for Markets
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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