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Instructions:
Programmatic Consumption Behavior Discussion
I’m working on a marketing question and need guidance to help me learn.
Research and explore the emerging phenomenon of programmatic consumption behavior.
What does it mean?
Are algorithms found in Apps, websites, and products we use everyday, automating and making decisions for us?
In your discussion, explore how household A.I.’s like Alexa, Google Assistant, and toy-like robots like Jibo and vEctor are gradually changing the dynamics of consumer behavior in a household.
Buyer Behavior Video Summaries
Part 1. Find and watch at least three (3) YouTube videos that describe cultural differences. If you don’t know where to start, below are some channels you may consider, but feel free to watch videos from other channels. Provide the titles AND URLs of the three videos you’ve watched, and briefly summarize eachvideo in one sentence.
Part 2. Answer the following questions.
Based on what you watched in Part 1 (and possibly what you learned from personal experience as well), elaborate on TWO cultural differences in consumers’ behaviors that are most interesting to you. These differences should be reflected in the ways in which people from different countries consume different things in different ways, or behave differently otherwise as consumers. Use specific examples for EACH to make your points as clear as possible.
For EACH cultural difference described above, conduct your own research from books or online articles to find out where this difference came from, i.e., how this cultural difference came about (Cite AT LEAST ONE SOURCE for EACH using the MLA style; click here to learn more.) Consider the following questions:
Did the cultural difference arise from unique family structures or gender roles in these cultures?
Did the cultural difference arise from ecological differences such as differences in natural resources available in these cultures?
Did the cultural difference arise from differences in economic or industrial developments in these cultures?
Did the cultural difference arise from differences in values or ideologies in these cultures?
For EACH cultural difference described above, discuss how the difference would impact the ways in which marketers appeal to consumers. In other words, in what ways should marketers in these countries act differently to appeal to their respective consumers?
Programmatic Consumption Behavior Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Programmatic Consumption Behavior Discussion |
Programmatic Consumption Behavior Discussion