Public Relations Case Study Paper Final Essay 1
Order ID: 89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages: 5-10 |
Instructions:
Description
This assignment gives students the opportunity to synthesize and apply the concepts learned in this course to analyze a real-world scenario. Students may work individually, in pairs, or in groups of three. If students decide to work with classmates, each student will receive the same grade on the paper.
Students are encouraged to choose their partners wisely. Students may pick a historical or contemporary public relations case study to evaluate. This analytical exercise helps students better understand the public relations process by examining successful or unsuccessful Public Relations cases. As a result of this assignment, students will be better able to understand, analyze and diagnose public relations problems and strategies.
Please note, the purpose of the case study analysis is to analyze and evaluate the strategic process evidenced in the case. This means that you will be constructing an argument about whether, and in what ways, the campaign was or was not effective. Do NOT simply describe the campaign or case.
Assignment Guidelines
To complete this assignment, students should first pick a historical or contemporary case study. You may not use a case study that we studied in class this semester. Post your topic to the Canvas discussion board by the due date listed on Canvas. Topics cannot be repeated and are on a first-come, first-serve basis. If you are working with partners, you must include all names in the discussion board posting.
Students should then research your case study in depth. You case use books, journal articles, websites, newspapers, etc. However, you must have at least five credible sources in your paper. Please note that random websites such as Wikipedia do not count as a credible source. Each source should be from an expert source (i.e., journalist, PR Practitioner, Researcher, etc.). This paper requires APA formatting. Make sure you include at least five in text citations in your paper using proper APA formatting.
Students are required to write a 6 10 page paper that examines the chosen case study. Here is the required format for your paper:
Introduce your historical or contemporary case study in your paper.
Summarize the situation described in your selected case study (approximately 3 5 pages). Incorporate sources.
Analyze the strategic communication choices used. (approximately 3 – 5 pages). Incorporate sources.
Make sure to answer the following questions:
Who was the public(s) for this particular case study?
What was the initial strategic communication objective or purpose?
What kinds of media were used to address the various publics?
Did the PR practitioners handle the case study effectively? If so, why?
What worked well? Or, what could have been done differently?
What are the lessons that we can learn from this case study?
Include a References page in APA format at the end of your paper. You should include at least five sources in your References page. Remember to include at least five in text citations in your paper itself.
Public Relations Case Study Paper Final Essay 1
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Public Relations Case Study Paper Final Essay 1