Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Question about a city with a lot of culture and tourist attractions
1.How was the city-state of Singapore depicted in the film? With its marketing efforts around the film, what images did STB hope to create for Singapore? What was Singapore’s ‘Passion Made Possible’ brand?
2. The V-C-I framework is introduced, as well as its application to city branding. Did Singaporeans identify with the cultural values and beliefs depicted in Crazy Rich Asians? Were the key characteristics in line with STB’s goals?
3. What was the public’s opinion of Singapore in the United States? Were their attitudes in line with STB’s vision and the cultural ties to Singaporeans?
4. The framework and application for city branding are introduced. What components would you need to consider if you were the CEO of STB when developing a branding strategy for Singapore?
Question about a city with a lot of culture and tourist attractions
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Question about a city with a lot of culture and tourist attractions |
Question about a city with a lot of culture and tourist attractions