Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
The case studies in the textbook will be used to help us broaden our marketing knowledge and introduce more research into the topic.
You will be able to choose a case study to research from our chapter readings this week with the case studies (chapters 1, 2, and 5).
Choose between Nike (Answer Questions 1 & 2) and Google for Chapter 1. (Answer Questions 1 & 2).
Choose between Cisco (Answer Questions 1 & 2) and Intel (Answer Questions 3 & 4). (Answer Questions 1 & 2).
Choose between Nordstrom (Answer Questions 1 & 2) and Tesco for Chapter 5. (Answer Questions 1 & 2).
After you’ve answered the questions from each case study, include a personal reflection on the topic; make sure to make a clear connection(s) between what you’ve learned from the topic and how you’ve applied that knowledge to further analysis and/or insight.
Your response(s) should include a textbook citation, and your reflection should be backed up by a scholarly peer-reviewed article to help with the topic’s analysis and/or insight.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Questions about Nike, Cisco, and Tesco |
Questions about Nike, Cisco, and Tesco