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Questions about the Marketing Code of Ethics
You’re writing an editorial arguing that McDonald’s methods are not unethical, despite the fact that toys are banned in Happy Meals in Santa Clara County. Please focus your editorial on the ethics rather than the health risks, identifying at least two ways in which McDonald’s is not violating the marketing code of ethics. Your post should be between 200 and 300 words long.
The management process by which goods and services flow from concept to client is known as marketing.
It entails the coordination of four elements known as the four P’s of marketing: product identification, selection, and development, pricing determination, distribution channel selection to reach the customer’s location, and promotional strategy formulation and implementation.
New Apple products, for example, are designed to offer enhanced applications and systems. The pricing of the products vary depending on the level of capability desired by the customer. They’re advertised and sold in the same places as other Apple items.
What is the definition of marketing ethics?
The following principles should govern your interactions as a marketer and are good markers of marketing ethics:
Honesty – Be open and honest in your transactions, and provide value and integrity.
Accept the repercussions of marketing strategies and serve the demands of all types of customers while being good environmental stewards.
Fairness – Maintain a fair balance between buyer and seller needs, and eliminate all forms of manipulation while safeguarding customer information.
Respect – Recognize everyone’s basic human dignity by communicating, understanding, and meeting needs, as well as appreciating others’ contributions.
Transparency – Through communication, constructive criticism, action, and transparency, foster an atmosphere of openness in the profession of marketing.
Citizenship – To all stakeholders, fulfill all legal, economic, charitable, and societal responsibilities, as well as give back to the community and protect the environment.
2nd Discussion
We’ve been thinking about responsible marketing this week. Have you ever purchased something based on how it was described in marketing efforts, only to discover that it falls short of your expectations? What was the product or service, how was it advertised, and what would you do if you had the power to change the marketing strategy for that product or service?
Respond to the above questions with a 300-400 word response. Make sure to give specifics and discuss theories or best practices as appropriate.
Questions about the Marketing Code of Ethics
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Questions about the Marketing Code of Ethics |
Questions about the Marketing Code of Ethics