quintessential american beer venturing into new markets
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quintessential american beer venturing into new markets
Part 1 300 words for each part
Who Owns the Company?
The quintessential American beer with the red, white, and blue can is actually owned by a Belgian and Braziliancompany. What other companies that you thought were American really are not (anymore)?
Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified weekto earn credit.
Find two companies that used to be American-owned or sounded like they were and give a little history on how they
came to be foreign-owned. Do not use the above example.
Your analysis must be substantiated by research from articles in the library’s full-text databases or other graduate level
resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since
you are engaging in research, be sure to cite the source(s) in APA format.
Part 2
Entering New Markets
There are many ways to enter a new market like licensing and joint ventures.
Give examples of companies from two different countries that use licensing as a global marketing strategy.
Provide background on a successful joint venture.
Your analysis must be substantiated by research from articles in the library’s full-text databases or other graduate level resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.quintessential american beer venturing into new markets
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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quintessential american beer venturing into new markets