Redesign material object or environment
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Instructions (all designs to be done in Illustrator in original vector graphics, ?designed and executed by you, NO placed bitmap images or images converted to ?vector graphics using LiveTrace, unless otherwise stated. Beware of plagiarism.?
The assignment consists of initial concepts done in Illustrator, accompanied by a? write-up. The initial concepts are for a brand (of a material object or an environment) that? can potentially be realized and marketed. In other words, the concepts are for the design? of the material object or environment, as well as the corresponding brand image of? these concepts.?
Format and Items to be handed in:
WHAT TO HAND IN
Explanation of Stages?
Illustrations?
Write-up
1) Reflection and Identification?
Identify, through personal??
reflection and passion, a sector of??
society for which you want to??
design (other than advertising,??
which will be emphasized in A2??
and Module 2). Select from one of??
the following sectors:?
i. arts and crafts?
ii. entertainment?
iii. medical or healthcare?
iv. wellness?
v. food and beverages?
vi. industrial or??
manufacturing?
vii. restaurants?
viii. hotels or hostels?
ix. retailers?
x. government or social??
services?
xi. schools?
xii. housing?
xiii. sports and recreation
You may include bitmap? images that demonstrate aspects or examples of? the sector/s that became? significant in your??
reflective process. You? may insert these images? within this section of? your write-up.??
Remember to include? the sources in your??
bibliography.
Briefly describe any? major points or themes? that emerged during? your reflective journey.? Are there any special? reasons why you ended? up selecting this (one) sector? Which sector is? it? Be truthful. It is OK? to have other sectors? that you are also??
interested in; in which? case, name them. (150- 200 words)
2) Research?
You may include bitmap Address the items listed?
Sheridan College | University of Toronto Mississauga?
Professor Sheeraz Wania
Research on the history of this??
sector (properly cited) and??
comment on any special features,??
themes, or issues that attracted??
your attention about its history.?
.?
Observe any emerging trends that??
are associated with this sector??
(preferably cited, if applicable).
images that demonstrate? the features, themes,? issues, and trends in? question. You may??
insert these images??
within this section of? your write-up.??
Remember to include? the sources in your??
bibliography.
under the Explanation? of Stages column for? Research. (400-600??
words)
3) Brainstorming?
Using the creativity method of??
cross-pollination, come up with 2?
preliminary ideas of your potential??
design (of a material object or??
environment).?
Using the creativity method of??
constraint (e.g. material, shape,??
size), come up with 2 preliminary??
ideas of your potential design (of a??
material object or environment).
Include digital scans of? thumbnail, pencil ?
sketches of these??
preliminary ideas within? this section of your??
write-up. You do not? need to execute these? preliminary concepts in? Illustrator, but they do? need to be executed by? you.
Briefly explain what? each preliminary idea? entails and what is??
constrained. Aim at??
diversity of ideas, i.e.? different material??
objects or different??
environments not?
different iterations of? the same object or??
environment. (30 words? for each idea)
4) Initial concepts?
Choosing 1 of the 4 preliminary??
ideas (one material object or one??
environment) from the previous??
stage, draw in greater detail, in??
Illustrator, 2 initial concepts of??
this material object or??
environment. These 2 initial??
concepts may have similar??
features (same creative direction)??
but different styles (look and feel,??
art direction)?
Come up with adjectives??
(descriptive words) that each of??
these 2 initial concepts is??
supposed to demonstrate, e.g. fun??
and elegant, environmentally?
conscious and high-tech.
Include in your digital? folder two Illustrator? files, each containing 1 of the 2 initial concepts. These concepts are to ?be drawn as vector ?graphics by you. (No? placed bitmap images.? No purchased stock??
graphics.)?
As well, insert these? images within this??
section of your write-up.? (Tip: do a screenshot of? these images or save? them as JPEGs so you? are not inserting the .ai? files.)
Describe the desired? look and feel??
(adjectives, descriptive? words) of each of these? concepts. (10-20 words? for each concept)?
Explain a bit further? what this material object? or environment is??
supposed to do and who? the target audience is. (30 -40 words)
5) Brand names?
For each of the 2 initial concepts??
in the previous stage, come up??
with 2 potential brand names (for??
each).
N/A (No visuals??
required)
Name the 2 potential? brand names for each of? the 2 initial concepts,? clearly stating which? goes with which??
concept.
Sheridan College | University of Toronto Mississauga?
Professor Sheeraz Wania?
1) Please submit the following to the Dropbox on Slate, as a zipped folder (.zip file), and ?back it by emailing it to cct434labs@gmail.com. Please be sure to check the content of? the zipped file.?
One digital folder named CCT434A1_YourLastNameFirstName, with o Two Illustrator files, letter-size, portrait or landscape orientation.? Name files CCT434A1_YourLastnameFirstname_Concept1.ai and? CCT434A1_YourLastnameFirstname_Concept2.ai.??
o One PDF, containing your write-up:??
CCT434A1_YourLastnameFirstname.pdf. The last page of this??
write-up is the bibliography.?
Ensure that i) all files are compatible and can be opened with Illustrator CC on one of? the Mac computers in the lab; ii) all type is converted to outlines (Type > Create? Outlines).??
Criteria for Evaluation:?
Research (Stage 2):?
Insight into historical issues………………………………………………………………………………. 10% Insight into emerging trends ……………………………………………………………………………… 10%?
Concept of preliminary ideas / thumbnails (Stage 3):?
Diversity of ideas…………………………………………………………………………………………….. 10% Expressiveness of thumbnails……………………………………………………………………………. 10%?
Execution of initial concepts (Stage 4):?
Effective use of design elements and principles (composition)………………………………. 10% Effective use of Illustrator skills (craftsmanship)…………………………………………………. 10%?
Write-up?
Thoughtfulness and depth…………………………………………………………………………………. 10% Diction, grammar, and spelling………………………………………………………………………….. 10%?
Branding?
Clarity and expressiveness of desired brand attributes through drawings………………… 10%?
Overall creativity?
Originality and innovativeness of concepts…………………………………………………………. 10% TOTAL: ……………………………………………………………………………………………………….. 100%
Sheridan College | University of Toronto Mississauga?
Professor Sheeraz Wania?
(Optional) Teamwork:?
Work in pairs in the research and brainstorming stages. However, each student will do? his/her own write-up and drawings, including the preliminary thumbnails and initial? concepts (Stages 3 and 4) as well as his/her own brand names.??
Each student will receive his/her mark.?
Each student will submit his/her own assignment.?
At least two days before the due date of the assignment, a proposal of teamwork must be? submitted to Professor, since the topic will be very similar.?
Refer to Course Outline for policies on lateness.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Redesign material object or environment