Relationship Between Their Integrated Strategies and The Company’s Success
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Relationship Between Their Integrated Strategies and The Company’s Success
Good start on your assessment! You did a very good job discussing the product and promotional strategies implemented by REI and Dick’s for all their products and you have a good start on addressing the remaining 2Ps. Please see my feedback below and resubmit the assessment once revised. As you make revisions, please focus your analysis on a specific product category both stores offer, such as the camping tents category you discussed in your paper. Please highlight your changes.
Keep up the great work!
Dana
COMPETENCY: Examine the basic marketing models for a business or organization.
CRITERION: Compare product strategies of different companies with the same product category.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Proficient
Compares product strategies of different companies with the same product category.
Faculty Comments:“
Good job comparing dick’s’ line of camping tents to that of rei and their product strategies! Please evaluate the effectiveness of the product strategies in reaching their customers’ needs.
”
CRITERION: Compare distribution strategies of different companies with the same product category.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Basic
Describes distribution strategies of different companies with the same product category but does not compare them.
Faculty Comments:“
You have a good start on addressing this criterion! Focusing on camping tents, what is the distribution strategy of each store and where can customers purchase this product? Are there any advantages or disadvantages to these strategies? Why is one store’s strategy better than the other’s? Please elaborate.
”
CRITERION: Compare price strategies of different companies with the same product category.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Basic
Describes price strategies of different companies with the same product category but does not compare them.
Faculty Comments: “
Good job briefly comparing the prices of tents offered by both stores! What pricing strategies does each store apply? Are there any advantages or disadvantages to these strategies? Knowing who their target audience is, how effective are these strategies in attracting their customers or even the other store’s customers?
”
CRITERION: Compare promotion strategies of different companies with the same product category.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Proficient
Compares promotion strategies of different companies with the same product category.
Faculty Comments:“
Great job discussing the promotion strategies the two companies implement to promote their products! How effective are their strategies in attracting their customers?
”
COMPETENCY: Relate the importance of an integrated marketing program to the economic impact of a business.
CRITERION: Assess how an integrated marketing program contributes to a company’s economic success.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Proficient
Assesses how an integrated marketing program contributes to a company’s economic success.
Faculty Comments:“
Good job discussing how rei’s integrated marketing campaign contributed to its success thus far! Please incorporate your opportunities for improvement as well.
”
CRITERION: Assess how an integrated marketing program of a competitor company contributes to the competitor’s economic success.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Non-Performance
Does not identify how integrated marketing program of a competitor contributes to the competitor’s economic success.
Faculty Comments:“
This section is missing. When analyzing the overall 4p strategies of dick’s please explain the relationship between their integrated strategies and the company’s success. Please address this criterion in a separate section.
Relationship Between Their Integrated Strategies and The Company’s Success
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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