Role of Advertising in A Culture of Consumerism
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Role of Advertising in A Culture of Consumerism
Analyzing How Product or Service Have Been Advertised
Resources: Week Eight readings and videos
Choose a product or service from these examples:
- Fast food
- Class of consumer product
- Personal care
- Automobile
Research online to analyze how that product or service has been advertised.
Prepare an 8-to 12-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following areas:
- What are the key persuasive techniques used in advertising for your selected product or service? Illustrate with specific examples, explaining how each technique works.
- Discuss whether any of the following critical issues that related or connected with your product or service:
o Children and advertising
o Advertising in schools
o Health and advertising
o Political advertising
- Find one example of a commercial or advertisement of your product or service that strikes you as particularly creative and appealing. Consider some of the following questions:
o What are the elements that are unusual?
o What is the target group of the commercial?
o How does the commercial appeal to consumers?
o Why do you believe this commercial to be effective in brand name recognition?
o Who determines ethical standards for advertising?
o How are ethical standards met (or pushed to their limits)?
- Summarize the ways in which advertising has affected American culture.
Illustrate your findings with specific examples. If you use external references, make sure to list your references on the last slide.
Format your presentation consistent with APA guidelines.
Role of Advertising in A Culture of Consumerism
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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