Ryanair’s distinctive resources and capabilities
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Ryanair’s distinctive resources and capabilities
Description
Student ID 40508370
To be submitted via TurnitinPlease note there are 2 parts to this coursework, Part A and B, and this is for Part A only.
In Part A, please note there are 2 questions that must be answered, the combined word count being 2000 words for both questions together.
Please note that for Part A, the Ryanair Case, annual report, and corporate website are to be used, though the focus should be on the case study, and the annual report for updated information. The majority of the analysis should be based on these sources
Please note that the 5 sources to be included in this essay must be the ones included in the Assessment Resources section of the assessment brief. They are:
1. Johnson et al. (2017), Exploring Strategy – Chapter 4
2. Richardson, J. (2008), The business model: An integrative framework for strategy execution
3. Lin, C., Tsai, H. L., Wu, Y. J., & Kiang, M. (2012), A fuzzy quantitative VRIO-based framework for evaluating organizational activities
4. Njoya, E. T., & Niemeier, H. M. (2011), Do dedicated low-cost passenger terminals create competitive advantages for airports?
5. Knott, P. J. (2015), Does VIRO help managers evaluate a firm’s resources?Ryanair’s distinctive resources and capabilities
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow Ryanair’s distinctive resources and capabilities
Ryanair’s distinctive resources and capabilities