Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Satistaction Excel Spreadsheet Essay Assignment
Dataset: Retailer Survey Excel
You have been hired to conduct research on behalf of two retailers who would like to figure out what
factors affect word-of-mouth recommendations to and customer satisfaction of their store. To help them
answer this question, you have obtained a Retailer Survey dataset with 260 responses.
1. Your clients would like to know whether overall satisfaction (sat) correlates with its customers’
propensity to recommend the brand via word-of-mouth (WOM).
a. Create a scatterplot of sat and WOM and copy/paste the figure below. Does there appear to be a
positive, negative, or no association?
b. Test the correlation between sat and WOM. Report the correlation and p-value. What is the
relationship between the two variables (i.e., strong/weak positive/negative correlation)?
c. How much variance is shared between sat and WOM?
2. A manager wants to know: Does the frequency of marketing communication of the retailer (contfreq)
have a positive effect on customer satisfaction (sat)?
a. Write the null and alternative hypotheses.
b. Run the simple regression. What is the shared variance between contfreq and sat? Copy/paste the
output below.
c. Can we reject the null hypothesis? Why or why not?
d. What will Customer Satisfaction be when Communication Frequency is 5?
3. Manager Evan proposes a model predicting word-of-mouth (WOM) from the following variables:
1-whether the person is a member of the store’s loyalty program (Member)
2-how pleasant the person’s shopping experience was at the retailer (sat2)
3-customer satisfaction with the shopping experience at the retailer (sat3)
4-service quality of retailer (servql1)
5-whether the customer felt the retailer gave individual attention (servql3)
a. Run a regression testing Evan’s proposed model. What percentage of variance does the model
explain? Is the model significant? Copy/paste the output below
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Satistaction Excel Spreadsheet Essay Assignment |
Satistaction Excel Spreadsheet Essay Assignment