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Instructions:
Short Term Bonds Face Reinvestment Rate Risk Analysis
I’m trying to learn for my Marketing class and I’m stuck. Can you help?
Answer should be around 2 paragraphs with 2 in-text citations from internet sources. See below for question.
Long-term bonds face interest-rate risk; short-term bonds face reinvestment-rate risk. How is the value of a typical corporate bond determi
Tasty Snack Foods to sell its Gourmet Potato Chips Report
Assignment: Tasty Snack Foods: Analysis of a Market Opportunity
Tasty Snack Foods, a small, start-up gourmet food business, has a new line of gourmet potato chips. The company has been testing the chips in California, and they are selling well. They are now planning to expand the market to another state or region and have hired XYZ Corporation to do some up-front research resulting in a presentation that outlines some options for the company’s involvement in this new market. You have been given this assignment by Michael Johnson, Director of Marketing for XYZ Corporation. He has asked you to put together a report that focuses on a specific state or region and explores the viability of a market opportunity for Tasty Snack Foods to sell its gourmet potato chips.
To prepare for this Assignment:
Review this week’s Learning Resources.
Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.
Submit your report. Use the template provided to create your report, making sure to incorporate a minimum of four scholarly sources, properly formatted, as references.
Part 1: Situational Analysis
In this part of the report, you will perform a situational analysis relevant to the particular state or region you selected. Be sure to include the following:
A brief introduction in which you identify the components of a situational analysis (75–150 words, or 1–2 paragraphs)
An appraisal of the organization’s environment, including a description of how each of the five Cs pertain to the selected region or state (150–300 words, or 2–4 paragraphs)
Specifically, provide a detailed description for each C regarding the challenges that Tasty Snack Foods is facing for that component.
An analysis of how each of the Cs affects decision making for the company (150–225 words, or 2–3 paragraphs)
Part 2: SWOT Analysis
For the second part of the report, you will perform a SWOT analysis on the Tasty Snack Foods gourmet potato chips expansion project. This should include the following:
An analysis of the organization’s internal and external environmental factors (150–300 words, or 2–4 paragraphs)
Strengths
Weaknesses
Opportunities
Threats
A breakdown of the potential traditional and digital marketing strategies based on the SWOT findings (75–150 words, or 1–2 paragraphs)
What suggestions related to the expansion do you have for Tasty Snack Foods based on this analysis
Short Term Bonds Face Reinvestment Rate Risk Analysis
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Short Term Bonds Face Reinvestment Rate Risk Analysis |
Short Term Bonds Face Reinvestment Rate Risk Analysis