Social Media Marketing and the Business of Fashion
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Social Media Marketing and the Business of Fashion
Description
TOPIC: Social Media Marketing and the Business of Fashion
A. Written Requirement General Expository Essay
Students are required to conduct research and write an expository essay on a selected topic. Detailed instructions are provided on Blackboard, available from the Content link.
Original research means that students are to become familiar with NJCUs Guarini Library database. The link to the Library is located on the left-hand menu form the course home page. For each project begin by reading the online articles cited below, then locating and reading not less than five, (5) academic journals, current professional/business articles on the industry, company, brand and competitors.
This syllabus includes an extensive list of approved reverences. All project submissions must follow the rules of basic writing fundamentals (grammar, punctuation, sentence and paragraph formation, spelling etc.) Submissions must include the standard course cover page and formal reference page in APA 7th style. Do not use or cite references in any of the following forms: a textbook, online dictionary or tutorial references.
GOOGLE searches, blogs, company homepages, Wiki, ASK, or ABOUT-like sources are not acceptable. Use the NJCU Library database. The library link appears in the left-hand drop down menu. Students may call, text or email the reference librarian.
See: https://writingcenter.unc.edu/tips-and-tools/thesis-statements/ About Thesis statements
https://owl.purdue.edu/owl/general_writing/academic_writing/essay_writing/expository_essays.html#:~:text=The%20expository%20essay%20is%20a,a%20clear%20and%20concise%20manner Study the template presented on the CONTENT link file Semester Project – Expository Essay
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PLEASE ALSO USE THE FOLLOWING GUIDELINES FOR ALL FORMAL BUSINESS/MARKETING WRITING.
Use the checklist below to prepare the assignment:
ü Follow APA 7th style for all requirements
ü Submissions must follow the rules of basic writing fundamental. Type in a 12-point font, and in 1.5 line spacing.
ü Your submission must include appropriate terminology and concepts. Your response should illustrate an understanding of theory and must integrate and apply knowledge gained from reading the text, suggested articles and research conducted on the topic.
ü Students will conduct original research to compose insightful responses.
ü Do not use or cite the textbook online dictionary or tutorial reference. GOOGLE searches, blogs, company homepages, Wiki, ASK, or ABOUT-like sources are not acceptable. See below for suggested references.
N
GUIDELINE FOR FORMAL BUSINESS WRITING Academic writing is formal, not casual or informal. Please adhere to the guidelines below in all written assignments.
ü Do not use first person point of view: I, me, we, our, us, etc.
ü NEVER use second person point of view: you, your, etc.
ü Do not use phrases such as I think that, I believe that, I feel that, in my opinion, etc.
ü Do not use these words: IT, OF, BY, BEING
ü Do not use slang or other informal diction
ü Write out all contractions: can’t should be cannot, for instance
ü Do not begin sentences (or phrases/clauses within sentences) with ANY of the following words: AS, IT, IN, THERE, THIS, THAT, THEY, THEIR, BY, IF, WHEN, WHILE, WITH, BECAUSE, THROUGH, WITH
ü Do not use THAT when referring to people. The pronoun WHO refers to people.
ü Caution, “To be” verbs should be used sparingly: is, are, was, were, etc.
ü Use commas and semi-colons properly
ü Do not use pretentious words intended to impress the reader.
ü Stay away from using could, might, may, maybe, probably, etc.
ü Use THAT and WHICH correctly
ü Use apostrophes properly for singular and plural possessive noun forms
USE THE FOLLOWING REFERENCES FOR YOUR RESEARCH AND ALL WRITTEN ASSINGMENTS IN THIS COURSE.
ADDITIONAL REFERENCES:
Suggested relevant periodicals and data sources – There are literally, thousands of Web sites that offer data. Commercial and Online Database Services are paid sources which means data is supplied to subscribers only. Many Internet Data Providers, however, offer data free or at little cost.
For this reason, students are to use the NJCU Library database. Many of the assignments /requirements in this course will require original research. Please use the following sources extensively. Please use the NJCU library database.
A. Internet Data Sources. The best way to access free sources is by an Internet search engine, surveying specific topics. Try these:
www.sec.gov The U.S. Securities and Exchange Commissions Edgar database provides financial information on public companies.
www.sbaonline.gov The Small Business Administration site provides a rich variety of information for small business managers, along with links to many other relevant web sites.
www.cnn.com Is CNN Interactive site that provides recent news articles online.
www.ecola.com/news Ecolas 24-Hour Newsstand links users to the sites of over 2,000 journals, newspapers and related publications.
B. Examples of academic marketing literature, i.e., from a professional “scholarly” journal authored primarily by university professors. This includes:
Advances in Consumer Research Journal of Applied Psychology Journal of Service Marketing
Journal of International Consumer Marketing Journal of Personal Selling & Sales Management Journal of Consumer Behavior
Journal of Marketing Journal of Business Strategy Journal of Consumer Policy
Harvard Business Review Journal of Communication Journal of Consumer Marketing
Journal of Marketing Research Journal of Retailing & Consumer Services Journal of Consumer Psychology
Journal of the Academy of Marketing Science Journal of Market Research Journal of Public Policy and Marketing
Journal of Advertising Journal of Consumer Research Journal of Consumer Satisfaction
Journal of Advertising Research Journal of Consumer Psychology Journal of Product Innovation Management
C. Examples of applied marketing literature, i.e., from a trade or practitioner publication authored by “real-world” practitioners. This literature includes:
Advertising Age Marketing News and Marketing Management
Marketing and Media Decisions Adweek INC. Magazine
Management Review Stores Magazine Direct Marketing
American Demographics Marketing Communications Product Marketing
Sales and Marketing Management Brandweek Marketing Research: A Magazine of Management and Application
D. Such literature also includes any other commercial/business magazines or newspapers containing a substantive in-depth (several pages) article on marketing management.
These publications include:
Barron’s Forbes Business Horizons
Fortune Bloomberg Businessweek Fast Company
Industry Week Marketing & Media Decisions Nations Business
Psychology Today Wall Street Journal
E. Trade Publications with an emphasis on electronic marketing and technology:
Computerworld Techie news stories on the IT industry Marketing VOX News A stream of daily articles on e-advertising
Search Engine Watch News on portals and search sites News.com A mixture of tech news and business reports
iMedia Connection A mix of analysis and news Wired News Analysis of trends and fads
Internet news Tech news and marketing applications ZDNet News Technology news including e-commerce and e-marketing
Social Media Marketing and the Business of Fashion
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Social Media Marketing and the Business of Fashion