Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Social Media Marketing Campaigns Presentation Project
Description
Google best social media (or word of mouth) marketing campaigns and select one to present to the class. Your
presentation should explain:
Who the company is and what they do
The objective of the SMM campaign including target market
Show as many different elements of the campaign as you can find
Relate the SMM campaign’s success to Berger
What they did really well
How you would have improved (important)
You may also be assigned to present other material, such as examples from your own content plan
https://blog.hootsuite.com/social-media-campaign-s…
Here there are some examples.
Marketing Costs Versus Rival Firms Analysis
Description
Go to the Investor Relations page on your company’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.
Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Prepare a comparative data table to consolidate this information.
Prepare a 250-750-word report to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.
Social Media Marketing Campaigns Presentation Project
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Social Media Marketing Campaigns Presentation Project |
Social Media Marketing Campaigns Presentation Project