social media strategies essay assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
social media strategies essay assignment
You are the new director of a child care center that has had some marketing and public relations issues in the past. In the interest of making a fresh start, the board of directors has asked you to evaluate the strengths of the center and create a marketing plan. You will need to be prepared to present your marketing plan at the first board meeting of the year. A week later, a board member contacts you about the importance of getting the word out. She asks you to include your plans for a public relations campaign for the center as part of your presentation. As you think through your public relations campaign, you realize that the board is not sure how to leverage the power of social media. You jot down several social media strategies to help promote the strengths of the center.
Focus Assignment: 50 points
Imagine a child care center that you are familiar with. Then imagine how you would market the center. Create four PowerPoint slides to summarize the highlights of your marketing plan. Similarly, create four slides to summarize the highlights of your public relations campaign for the same center. Last, create four slides describing how to take advantage of social media to help promote the center.
Self-Reflection: 50 points
For each item of your PowerPoint presentation, explain how this guideline addresses the issues in the scenario
Please don’t forget to do your self reflection at the end of the PowerPoint
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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