Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Spotify Creating Brand Marketing Presentation Essay Project
please read the text below, this is a group presentation , there are 5 sections as you see, I am supposed to do section 1 and 3. the rest are on my teammates. this presentation is for Spotify creating brand marketing and I have to do slides for two questions :How the brand delivers customer benefits? How the brand is priced to reflect consumer perception of value?
thanks
Student groups are required to prepare and deliver a 15-minute oral presentation of a brand of their choice and analyse the ‘Brand Report Card’ as introduced in seminar 4. Student groups are expected to briefly introduce the brand portfolio and marketing activities used to build brand equity at the introduction and then present the following traits in reasonable detail: 1. How the brand delivers customer benefits 2. How the brand stays relevant 3. How the brand is priced to reflect consumer perception of value 4. How the brand is positioned 5. How the brand is consisten
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Spotify Creating Brand Marketing Presentation Essay Project |
Spotify Creating Brand Marketing Presentation Essay Project