Strategic Communication Plan Paper
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Strategic Communication Plan Paper
The major research and critical writing assignment for this course is the strategic communication plan. This plan will require much research that may be derived from the company itself (company publications, executive speeches, and personal interviews), industry and trade publication, press coverage searches, database searches and even Google searches. The point of the assignment is that to plan public relations strategies and tactics, you must have managerial level knowledge of an organization and its issues, stakeholders and communication objectives.
You must decide early on which organization you wish to research and what situation (code for corporate image or relationship problem) you wish to address through communication efforts.
The outline below presents the major section headings that should appear in your paper. The questions I have posed will hopefully allow you to focus your research efforts.
The outline below presents the major section headings that should appear in your paper. The questions I have posed will hopefully allow you to focus your research efforts.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Strategic Communication Plan Paper