Strategic Management Research Journal, Part 2
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: market capitalization, economic value created, sustainable strategy, business-level strategy, differentiation strategy, strategy canvas.
Create a 700 to 1,050-word entry in your strategic management research journal (APA Paper). You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:
Describe the role of strategic planning in achieving a competitive advantage.
Assess Caterpillar Inc. to determine whether their top focus is accounting profitability, shareholder value creation, or economic value creation.
Assess whether Caterpillar Inc. leverages the appropriate value and cost drivers for their business strategy.
Analyze the strengths and weaknesses of Caterpillar Incs competitive advantages.Evaluate the influence of ethics, social responsibility, and legal considerations on strategic planning.
Discuss the value of corporate social responsibility (CSR), and determine if Caterpillar Inc.s CSR meets those values.
Analyze the role of ethics and social responsibility in developing Caterpillar Inc.s strategic plan while considering stakeholder needs and agenda.
Please use APA criteria for creating your journal (APA Paper)
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Strategic Management Research Journal, Part 2