Strategic Marketing Plan Project Analysis and Development
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Strategic Marketing Plan Project Analysis and Development
Objective:
To demonstrate knowledge of strategic formulation and implementation through a complete analysis and development strategic plan.
Expectations:
Assume that you have been hired as VP of Strategic Marketing for the organization you selected. You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P’s of marketing.
The Strategic Marketing Plan will be developed in 3 parts
Part 1 – Due Week 2
Analysis of Market Information, SWOT Analysis, Identification of Competitive Advantages, Selection of Strategic Focus
Part 2 – Due Week 4
Analysis of potential customers, segmentation of market and selection of Target Market that supports the Strategic Focus.
Development of Product Strategies aligned with Strategic Focus
Part 3 – Due Week 6
Development of Pricing, Distribution and Integrated Communications Plan
Development of Implementation Plan.
Presentation – Due Week 7
Presentation of Comprehensive Strategic Marketing Plan
Part 1 – Market Information, Competitive Advantages and Strategic Focus
Due Week 2
Objective:
Based on research of the internal and external environment, determine strategic new direction
Expectations:
Using the Marketing Plan Worksheets as guides, prepare the following analysis:
Provide a Situational Analysis of the current Internal and Customer Environments
Research and prepare an analysis of the External Environment
Complete SWOT Analysis and SWOT Matrix
Develop at least 3 Competitive Advantages based on SWOT analysis
Develop a Strategic Focus from the most sustainable competitive advantages.
Format:
APA Format Required
Abstract Required
Title Page and Reference Page
Use APA formatted headers and subheads as needed.
A minimum of 6 outside references required.
6-8 pages, not including title page, abstract and reference page.
Part 2 – Target Market Segmentation & Product Strategy
Due Week 4
Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.
Development of Product Strategies aligned with Strategic Focus
Format:
APA Format Required
Abstract Required
Title Page and Reference Page
Use APA formatted headers and subheads as needed.
A minimum of 6 outside references required.
6-8 pages, not including title page, abstract and reference page.
Part 3 – Pricing, Distribution & Intergrated Communication Strategies – Implementation Plan
Due Week 6
Development of Pricing Strategies aligned with Strategic Focus
Development of Distribution Strategies aligned with Strategic Focus
Development of Integrated Communication Strategies aligned with Strategic Focus
Development of Implementation Plan
Strategic Marketing Plan Project Analysis and Development
Complete Strategic Marketing Plan as one seamless document.
Format:
APA Format Required
Executive Summary
Title Page and Reference Page
Use APA formatted headers and subheads as needed.
A minimum of 15 outside references required.
18-24 pages, not including title page, abstract and reference page.
Strategic Marketing Plan Project Analysis and Development
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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