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Instructions:
Module 4 – SLP
STRATEGY IMPLEMENTATION AND MONITORING
The Module 4 SLP requires that you run a simulation entitled: The Platform Wars: Simulating the Battle for Video Game Supremacy. Visit the Forio site, and access the simulation here:
https://forio.com/simulate/mit/video-game/simulation/
Click on Play as an individual.
Enter your first name as the Screen ID, then click Login.
In this web-based simulation, you are a senior manager of a video game hardware platform producer. Each year, you have three decisions to make:
Determine the price of the video game console;
Determine the number of video games that your company will subsidize to enhance the development of new video games (and that can be played on your companys video game console); be sure to note that the subsidy of each new game costs you $16.2M each year; and
Determine the royalty percentage you will require game makers to pay you (the higher the royalties, the more revenue you earn on new games, but the less inclined game makers are to develop new games).
At the start of the simulation, your market share is 50%. The price of your video game console is $250.00 (note that your competitors market share is 50%, but your competitors console price is $370.00 (hint: you are vastly underpriced to begin the simulation).
As the CEO, it is your task to make decisions one year at a time. As you do so, note how key data are changing, and take note of how your pricing, changes made to royalties, and new game subsidies change your profits and your market share. You may need to go through at least one practice run of the simulation in order to become familiar with it.
One way of becoming familiar with the simulation is to change only value, leaving the others constant. This will isolate the impact of one variable, and will give you a sense of how the change in a single variable impacts revenue, market share, etc. (use the Dashboard and the financial statements to determine this). For example, if I leave all variables unchanged in Year 1 (price = $240; Game titles to subsidize = 3, and Royalties = 15%), my market share becomes 69% at the end of Year 1 (and my net profit is $48.0M). In contrast, if I reduce the console price to $230, my market share becomes 71% at the end of Year 1 (and my net profit is $33.6M). Importantly, if I increase my console price to $330, my market share at the end of Year 1 is 58%; however, my net profit is $140.8M!
As the CEO, your task is to find the best combination of changes in the three variables that both increases your market share and earns a maximum net profit. Remember that the changes are relative; there are no right or wrong answers. Your goal is to use the knowledge you have acquired from previous courses (Accounting, Marketing, Finance, etc.), and allow the various statements and the Dashboard to guide you in your analysis, accumulating high market share and revenue. Be sure to take note of how the statements may be used to control your strategy! Remember that you need to cover your costs, while simultaneously turning a profit and increasing your market share.
SLP Assignment Expectations
As the CEO, you are asked to run the simulation a minimum of three (3) times, noting the changes made each year, as well as your final results. Then, write a 2- to 3-page memorandum to your Board of Directors, informing them of how changes in the variable (e.g., the price of the console; royalties paid by the game maker; and changes in the number of game titles subsidized) affect total market share, revenue per year, and net profit per year. Be creative, and include some tables and graphs in your written analysis to show your changes and/or results.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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STRATEGY IMPLEMENTATION AND MONITORING