Summative Assessment Individual Venture Development Proposal
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Summative Assessment Individual Venture Development Proposal
Topic: Entrepreneurial Development
Paper details:
Only Part B – Part B Summative Assessment: Individual Venture Development Proposal. Format: Lean Start-Up Business Development Plan (one C-level perspective) with full Harvard references. Word Limit: 3000 words i.e., the Appendices and References do not count towards the 3000-word limit.
Task: As this is individual work students should cover all the Plan from a CEO perspective from: Chief Marketing Officer (CMO) – value proposition, advertising, customer engagement, sales, etc. Chief Operating Officer (COO) – doing the business, making product, delivering service, shipping, orders, suppliers, partners, etc.
Chief Technology/Information Officer (CTO/CIO) – Core technical solution (if there is one) also key IT systems and data processing, etc. Chief Human Resources Officer (CHRO) – deciding the organizational structure, the balance between employed and contract staff, specifying, hiring and developing people to be employed in the business, etc.
Chief Finance Officer (CFO) – costing, pricing, cash management, need for finance, raising finance, etc. Lean Start-Up Business Plan Components. Structure Note: Cover page. A photo or diagram of the product/service that conveys its creativity.
- Introduction to the Lean Start-Up. (250 words). The C level perspective being taken, the Part A process including feedback. Profit, creativity, lean characteristics.
- Business Objectives. Profit, sales revenue and profit margin objectives for the first three years of operation (250 words). 3. Value Creation: Customer Value Proposition Canvas (Diagram) Minimum Viable Product Individual student explanation, extensions and details as per the taught syllabus. (500 words)
- Value Capture: ‘Lean’ Business Model Canvas (Diagram) Individual student explanation, extensions and details as decided by the individual student) of the Business model (means-ends transformation process. (500 words)
- Detailed Development Plan (1000 words) with references to Appendix I One of: Marketing Plan Operational Plan Technical Solution and Information Technology Plan Human Resources and Organisation Plan Financial Plan (Note: All students must explain why the start-up is financially viable and profitable)
- Critical evaluation of the plan and any possible future developments, competitor moves, changes in customer needs that need to be accounted for (e.g., Pivots see Ries Chapter 8). (250 words)
- Summary: Why is a profitable, competition beating, value creating ‘lean’, investable entrepreneurial opportunity? Why should someone invest in and/or provide loan finance to this Lean Start-Up? Complete this sentence: If your start-up never existed, the world would be worse off because… (250 words) The plan must include one appendix: (not included in the word count).
Appendix I) Primary and Secondary Market Research Supporting data for the specific C level plan presented e.g. market size, market growth, customer preferences, segments, competitors, key partners, channels, technologies, job descriptions, labor market information, sources and cost of finance, etc. My idea for a business is to create a company dealing in the cosmetics industry bringing together all experts in one place. That is, the client calls us / visits the website, or downloads the application on the phone and can make an appointment for a cosmetic treatment at her own home, at any time.
She/ he does not have to look for someone who deals with hairdressing, massage, make-up etc. because all these services can be booked with us. We will work with beauticians (lashes, makeup, nails, spray tanning, hairdressing) as well as masseurs (relaxing massage and others). The novelty is that all these services will be available in one place and the client does not have to waste time to search for each service separately in different places.
She/he selects the date, time and service, and we send experts to her and the client saves time. We will work with people running their own business (self-employed people or salons). – in the attachment introductory presentation of the company – “MBS” – Mobile Beauty Service – operating in Birmingham, Wolver Hampton and the surrounding area (UK).