Description
Write-up a SYNOPSIS/SUMMARY of the case study.
Integrate the questions below in the case study SYNOPSIS/SUMMARY.
Markets
1.
Conduct a
CAGE (cultural, administrative, geographic, and economic) analysis.
2.
Create a situation analysis (SWOT
—
strengths, weaknesses, opportunities, and threats).
3.
What does analysis of the CAGE and SWOT show you? Based on these results, which
international market
should Espressamente pursue next?
4.
Conduct analysis using the BGC (Boston Consulting Group) Matrix. What do you learn
from them?
5.
Which variables from the case are most important in Reale’s decision
–
making?
6.
How should Reale prioritize the foreign markets?
7.
W
hat mode of entry should Reale consider? Should it be different based on the market
selected?
What are the relevant environmental and organizational variables that should
impact the decision?
1.Conduct a CAGE (cultural, administrative, geographic, and economic) analysis.
2.Create a situation analysis (SWOT—strengths, weaknesses, opportunities, and threats).
3.What does analysis of the CAGE and SWOT show you?
Based on these results, which international market should Espressamente pursue next?
4.Conduct analysis using the BGC (Boston Consulting Group) Matrix. What do you learn from them?
5.Which variables from the case are most important in Reale’s decision-making?
6.How should Reale prioritize the foreign markets?
7.What mode of entry should Reale consider?
Should it be different based on the market selected?
What are the relevant environmental and organizational variables that should impact the decision?