The ethics of online advertising in ICT
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The ethics of online advertising in ICT
Online advertising has become a ubiquitous part of the digital landscape, with ads appearing on websites, social media platforms, search engines, and mobile applications. While online advertising has brought numerous benefits to businesses, advertisers, and consumers alike, it has also raised ethical concerns regarding privacy, transparency, and manipulation. In this essay, we will explore the ethics of online advertising in information and communication technology (ICT).
Privacy is one of the primary ethical concerns surrounding online advertising. Companies collect vast amounts of personal data from users, including browsing history, location, age, gender, and interests, to target ads more effectively. However, this raises concerns about privacy violations and data breaches, which could lead to identity theft, fraud, or discrimination. Advertisers should be transparent about their data collection practices and provide users with control over their data, such as the ability to opt-out of data collection or delete their data.
Another ethical concern is the use of targeted advertising, which uses algorithms to predict user behavior and interests based on their data. While this can make advertising more effective, it also raises concerns about manipulation and bias. Targeted advertising can create filter bubbles, where users are only exposed to information that confirms their existing beliefs and biases. This can exacerbate polarization and misinformation, and limit users’ exposure to diverse perspectives. Advertisers should prioritize transparency and accountability in their targeting practices, and consider the potential impact of their ads on society.
Online advertising also raises questions about the ethical use of user-generated content. User-generated content refers to content created by users, such as reviews, comments, or social media posts. Advertisers may use user-generated content in their advertising campaigns, either by paying users to create content or by using it without permission. However, this raises concerns about exploitation and the ownership of user-generated content. Advertisers should respect the intellectual property rights of users and obtain their consent before using their content.
Finally, online advertising raises ethical questions about the impact of advertising on vulnerable populations. Children, low-income groups, and marginalized communities may be more susceptible to the influence of advertising, and may be targeted with deceptive or harmful ads. Advertisers should be sensitive to the potential harm that their ads may cause and avoid targeting vulnerable populations with manipulative or harmful advertising.
In conclusion, online advertising in ICT raises numerous ethical concerns about privacy, transparency, manipulation, and the impact on vulnerable populations. Advertisers should prioritize ethical considerations in their advertising practices, and strive to promote transparency, accountability, and social responsibility. Additionally, policymakers should create regulations and standards that protect users’ privacy and rights, promote diversity and inclusion, and prevent harmful or deceptive advertising practices. Ultimately, online advertising can be a powerful tool for businesses and consumers alike, but it should be used ethically and responsibly to avoid harm and promote the common good.
The ethics of online advertising in ICT
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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