Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Type of Assignment: Critical Thinking/Review
Description
You’ve been a consumer your entire life, whether you realize it or not.
Your purchases have changed in terms of type and cost over time, but you’ve learned from them.
Observing others and experiencing the sensation of selecting and purchasing an item.
You may not realize it, but you’ve probably gone through a consumer-purchase process.
You will do a three-part deep dive into the consumer decision-making process for this assignment.
The first installment. Complete the following questions:
Identify the process and talk about it, making sure to explain each step.
Define each step of the consumer purchase process as you walk your reader through it.
Select a major purchase you intend to make in the near future.
(Examples include a vacation, a car, a smartphone, a computer, a Hermes handbag, a horse, and so on.)
Apply each step to your purchase (for example, figure out why you’re making this purchase).
perform an information search, use a table to evaluate alternatives, make a decision and justify it, and so on.)
Because you are not expected to make the purchase, you can predict the outcome rather than describing it.
Part two of the story. You will identify and analyze the factors that have influenced the outcome in this section.
throughout the process, your actions and decisions These are some of them:
Personal factors that influence your viewpoint (e.g., faith, age, lifestyle, location)
Personal accounting and pricing
The distinction between functional and hedonistic purchases
Influence of the family
Considerations of morality
Image
Ease of use and purchase location
The third and final installment. Synthesize your findings and analysis from Parts One and Two in this final section.
Think about the following issues: What factors are most likely to influence your purchase decisions and which are least likely?
What factors are more prone to change? How can these insights be used by marketers to attract new customers?
and deepen relationships with those who already exist?
The Process of Consumer Decision-Making
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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The Process of Consumer Decision-Making |
The Process of Consumer Decision-Making