Description
Choose one of the four following topics for the essay:
1: The structure of the Pharmaceutical Industry: The year 2019 was a record-breaking year for Mergers and Acquisitions activity among pharmaceutical companies and biotechnology firms in terms of deal value.
Discuss the role of these (small) biotechnology firms in the Pharmaceutical Industry.
2: COVID-19 and Market Concentration: COVID-19 and the subsequent containment measures have resulted in more firm exits and fewer new businesses entrants across most industries.
Discuss how the shifting in business landscape induced by COVID-19 may lead to more or less market concentration and what would be the welfare implications of this trend.
3: Market Power in the App Industry: The App Industry is dominated by two large players: Apple and Google. Recently, the House Judiciary subcommittee on antitrust in the US declared that Apple enjoyed monopoly power in the app distribution business (i.e. the App Store), creating barriers to competition. Many developers also complain about Apple and Google abuse of market power (for examples, Epic Games and in-app purchases). Should the App Industry be more competitive?
What would be the implications for Apple, Google, the consumers, and the developers?
4: Greenwashing: On 2 nd November 2020, the U.K. Competition Authority (CMA) announced that they were going to investigate potentially misleading “eco-friendly” labels used to promote various consumer goods. Discuss (i) the motivation for companies to use greenwashing as an advertising strategy, and (ii) its impact on consumers.
To answer these questions you should draw upon both theory and empirical evidence from the Industrial Organisation literature (academic papers). Use double spacing 12 point with generous margins since this helps the marker. Feel free to divide the text into sections if that helps the exposition. Include page numbers, word count and spell/grammar check. All figures and Tables have to be labelled (for example, Table 2: Summary Statistics and Figure 4: Scatter Plot of Innovation on Competition). All tables and figures should be explained in the text and located close to where they are referred to. Never put a page break in a table or figure, and never separate a table/figure from its title. List all the papers that you refer to (e.g. Farrell and Shapiro (1990) suggest…) and refer in your bibliography to all the papers that you use – in sufficient detail that the material could be easily located by a reader. A minimal style would be: author(s), year, title, publisher/journal, Volume and page numbers (if the paper is published).
The essay has to be original. I have attached 4 example A* essays. My essay needs to be like that. Thank you