The U.S. And International Ethical Marketing Considerations
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The U.S. And International Ethical Marketing Considerations
Focus of the Final Paper
The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
Describe the product you selected in terms of the four utilities of customer value.
Identify the product’s target market at home and in your stated foreign market.
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
Discuss the U.S. and international ethical marketing considerations.
Writing the Final Paper
The Final Paper:
1. Must be eight- to ten- double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center (not including the title and reference pages).
2. Must include a title page with the following:
a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly references in addition to the course text.
7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
Question 1
What three things should you notate or jot down before preparing to revise? Your response to this short answer question should be brief, concise, and specific.Question 2
what are the two natural feelings that you should set aside in order to recognize that revision offers an opportunity to upgrade your strong features and strengthen your weak ones? Your response to this short answer question should be brief, concise, and specific.Question 3
According to this units reading, what are the purposes of both the introduction and conclusion? Your response to this short answer question should be brief, concise, and specific.Question 4
what are five questions that you might consider as you look over the materials in your portfolio? Your response to this short answer question should be brief, concise, and specific.
Question 5
what are five questions that you might ask yourself when considering the revision of sentences? Your response to this short answer question should be brief, concise, and specific.
Question 6
what are five questions that you might ask yourself when considering the revision of paragraphs? Your response to this short answer question should be brief, concise, and specific.
Question 7
when revising with a computer, what are five tips that a writer should keep in mind? Your response to this short answer question should be brief, concise, and specific.
Question 8In one to two sentences, define â revision. Your response to this short answer question should be brief, concise, and specific.
.Question 9
the textbook suggests that you should read your essay at least three times, once for each of which three reasons? Your response to this short answer question should be brief, concise, and specific.
.Question 10
what are the three elements that you need to control within your own mind as a writer in order to revise successfully? Your response to this short answer question should be brief, concise, and specific.
Question 11
Using what you have learned in this units reading about writing in the disciplines, write a 100-200-word short essay that addresses some or all of the following: What is your major? What â discipline does that major most easily fall into? Given what you know about your major so far, what types of methodologies are used? What kinds of evidence are considered permissible? What type of documentation format is most often used in that discipline? What kinds of questions does the discipline ask itself? What are some of the writing assignments in the discipline?Your essay will also be graded on its development and completeness. Be sure that you revise and proofread your response. If you use outside sources, including your textbooks, you need to use quotation marks for lifted language, as well as in-text and reference list citations. If your essay is less than 100 words, you will not receive full credit.
Question 12
in a 100-200-word short essay, address the following questions: When considering the whole essay in revision, how do you understand FACT? What is your definition of each of the letters of this revision strategy? What are some questions that you would ask of the text when considering each letter? How does this approach help to ensure that the essay has a holistic revision approach?
Your essay will also be graded on its development and completeness. Be sure that you revise and proofread your response. If you use outside sources, including your textbooks, you need to use quotation marks for lifted language, as well as in-text and reference list citations. If your essay is less than 100 words, you will not receive full credit.
Question 13
in a 100-200-word short essay, describe the approach to the essay examination as presented in your reading. You will want to summarize, paraphrase, and condense the information. You might consider organizing your response by glossing over the entire process or by honing in on a particular aspect of the reading.
Your essay will also be graded on its development and completeness. Be sure that you revise and proofread your response. If you use outside sources, including your textbooks, you need to use quotation marks for lifted language, as well as in-text and reference list citations. If your essay is less than 100 words, you will not receive full credit.
reference for this work :
Course Textbook
Aaron, J. E. (2010). The Little, Brown compact handbook with exercises (2nd custom Ed.). New York, NY: Longman.
Lester, J. D., Lester, J. D., Reinking, J. A., & von der Osten, R. (2010/2011). Strategies for writing successful research
papers (2nd custom Ed.). New York, NY: Pearson Learning Solutions.The U.S. And International Ethical Marketing Considerations
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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The U.S. And International Ethical Marketing Considerations