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Theological Foundations of The Christian Liberal Arts
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changing designs and algorithms that require users to adapt the way they use the platform. Because of these factors, there was a clear and observable difference between strategies used by the universities in 2015 and those used in 2019. While it can be an effective method for reaching and engaging audiences, an analysis of Instagram posts does not provide the same consistent historical data that could be obtained from communication tools that have been used much longer, like physical admissions materials.
Digital media is also less resource intensive than printed media, which is often more curated and longer lasting. This fast-changing nature means that photos posted online arguably go through a less selective process before they are published, as they will quickly be forgotten in favor of the next upcoming post. Instagram is a useful way to market a university to prospective students through the primary university account, but it can be reasonably argued that a school has a varied audience to reach.
Social media has the power to communicate with current students, alumni, donors, prospective students, and more, but falls short in focusing on one particular audience. Future research could examine communication avenues that are more pointed toward prospective students and have more long- term data to more realistically compare trends.
Lastly, both the literature reviewed for this study and its results lead to questions that can be addressed in future studies. How do minority students feel about the representation of their respective groups at the university they choose to attend? If their university accurately displays campus diversity in visuals, do minority students instead perceive themselves to be underrepresented?
If a university significantly overrepresents campus diversity, do students recognize that overrepresentation and does it affect their ability to integrate into the campus community? Future research could address the actual perceptions created by displaying diversity and how, if at all, that affects students’ desire to remain at their university.
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https://www.insidehighered.com/admissions/article/2019/02/04/yor k-college-pennsylvania-illustrates-issues-when-colleges-change
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RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Theological Foundations of The Christian Liberal Arts |
Theological Foundations of The Christian Liberal Arts