Theories of Gender and Sex Case Assignment
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Theories of Gender and Sex Case Assignment
These two ads are from Dove, advertising shampoo. The one on the left is for women, and the one on the right is for men. There are many examples of gender roles, which is society’s concept of how different people are expected to look and act in both of the ads (Lumen Learning. (n.d.) Introduction to Sociology. Gender: Section 3 Gender and Socialization).
For example, the women’s ad uses the word beautiful, because society expects all women to be beautiful. The company most likely chose this word to show women that their product could help them fit into what society wants them to be. The men’s ad implies that men are supposed to be strong, which is another gender stereotype that society expects of men.
The symbolic interactionism theory is a theory that strives to understand human behavior by analyzing the role of symbols in human interactions (Lumen Learning. (n.d.) Introduction to Sociology. Theories of Gender and Sex: Section 3 Theoretical Perspectives on Gender). Someone from this perspective would ask what would make a man or woman buy the shampoo marketed towards them based on these ads.
Symbolic interactionists would look at the symbols within the ads, such as the model with the long hair in the women’s ad, and the fact that the man is playing sports in the men’s ad. These are both socially-created symbols that I believe would make each gender want to buy from this company because it would make a woman feel like the model in the ad, and would make the man feel masculine like the ad portrays.
Lumen Learning. (n.d.) Introduction to Sociology. Retrieved June 15, 2020 from https://oerfiles.s3-us-west 2.amazonaws.com/ Sociology/introductiontosociology _ (Links to an external site.)7-22-19.pdf (Links to an external site.)
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Theories of Gender and Sex Case Assignment