Three Types of GPS Devices Assignment
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Three Types of GPS Devices Assignment
Wrong Way Roger Co. makes three types of GPS devices. The Basic GPS model is an entry-level automotive GPS device; it is sold through discounters and Amazon.com. The Runner’s GPS is a miniaturized model that allows the runner to track mileage, steps, and heart rate while running; it is sold through athletic stores and on sports gear websites.
The Chart Plotter is a specialized GPS device for sailors; it can be customized with maps of the sea floor and specific geographic areas of coastline and deep water. It is sold via the Web on dedicated GPS sites. RWR is considering dropping the Basic GPS line and keeping the Runner’s GPS and Chart Plotter. The segmented income statement is presented below.
Basic GPS Runner’s GPS Chart Plotter Total Sales $450,000 $980,000 $1,670,000 $3,100,000 Less variable costs 324,000 372,000 601,600 1,297,600 Contribution margin $126,000 $608,000 $1,068,400 $1,802,400 Less direct fixed costs: Advertisings 85,000 124,000 130,000 339,000 Supervision 60,000 115,000 135,000 310,000 Segment margin $(19,000) $369,000 $803,400 $1,153,400 Less common fixed expenses 915,000 Operating income $238,400 Which alternative is more cost effective and by how much? WHAT IF? Dropping the Basic GPS line would mean a 10 percent loss of volume for the Runner’s GPS device and a 2 percent loss in volume for the Chart Plotter? Which alternative would be more cost effective and by how much?
Three Types of GPS Devices Assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
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37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Three Types of GPS Devices Assignment