Top 10 Organic Food Trends for 2014 Case Essay
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Top 10 Organic Food Trends for 2014 Case Essay
Running head: COMPANY NAME 1
21 ForEver
Company Description and SWOT analysis
LaTina Hamm
Strayer University
BUS 599
Dr. Andrea Banto
July 28, 2019
Company Description and SWOT analysis
21 ForEver was established to offer a healthy, all-natural organic beverage supplement. It is essential to want to remain youthful, as you get older, the need for more nutirients and a much more active life style for the
older generation is what is most desired. Studies have proven the less active you become once your are older, the greater the need for a boost. 21 ForEver offers just that! It’s invention was because of the limited
number of healthy beverages supplements available on the market. 21 ForEver beverages are organic, all-natural with with no pesticides, or artificial sweeteners, colors, or preservatives. 21 ForEver has become a
household name with the introduction of “Very Berry” a new addition to 21 FoEver. The growth of 21 ForEver has resulted in this wonderful beverage being found in larger retail stores such as Whole Foods Groceries,
Wegmans, and Walmart. The future for 21 ForEver will launch its new vegetable beverage drink line that will appeal to vegans.
Mission Statement
21 ForEver is a cost-effective NAB that is healthy and guarantees that you will live a much healthier life by incorporating this fantastic beverage which offers more vegetables compared to beverages in its class on the market today. 21 ForEver desires that consumers will choose 21 ForEver because we pride our ability to be an organic pesticide-free, all-natural product. Free of artificial colors, flavors, and sweeteners. 21 ForEver stands proudly behind its brand which helps to accomplish its mission
Trends in the industry
- 21 ForEver will market via the Pop-Up Shop Trend, where you set temporary retail establisments.
- The desire to consume organic beverages have affected supermarket chains. Although organic beverages are generally high in comparison to sugary drinks, many consumers are switching to organic to promote a healthier lifestyle (“Top 10 Natural & Organic Food Trends for 2019,”n.d.) 21 ForEver has projections future growth rate:
- Have the products placed into the Fitness Centers and Gyms
Strategic position
The use of Pop-up marketing is an economic way to introduce products to consumers
your procduct. Having a website is a must; a website is a great marketing resource for
information about the product. Social media is a must marketing tool, on all Social media platforms and websites
Distribution
Production cost for organic food is usually much higher than non organic foods therefore
Distribution for organic foods cost more. The care of nurturing and feeding both the natural and livestock is why the cost is more expensive than non organic products.
Risks
Every business involves risk. 21 ForEver clients may decrease as they may not be able to
afford the cost that is associated wih a healthy beverage. “A risk asssessement helps to prepare for and prevent threats to your success.(Secreats & Strategies). The risk that the competitors have established clients.
The idea that the Fitness Facility Golds Gym, may not be receptive to marketing 21 Forever in its facilities, the brand may not be a fit for the company.
SWOT Analysis
Strengths · Beneficial to you health
· Organic
· Vegatable in a Drink
· New to the market
Weaknesses · New Brand
· Small Business
· Limited Products
· Not established
Opportunities · Increased Profits
· Pop-up Shop
· Expanding online partnreship by tapping into Amazon and eBay can increase output and sales.
· Expand Products
Threats · Competition
· A slow economy.
· Product marketing
· Marketing
Top 10 Organic Food Trends for 2014 Case Essay
References
Alton, Lary (2017). Entreprenaeur, Pop-up Shop Markeing: A Quick How-to Guide, Small Business Heroes. Retrieved from: https://www.entrepreneur.com/article/296064
Abrams, R. (2014). Successful Business Plan: Secrets & Strategies (6th Ed.). Palo Alto, CA: Planning Shop.
Why is Organic food more expensive that Coventional food: FAO (n.d.). Retrieved from : http://www.fao.org/organicag/oa-faq/oa-faq5/en/
Top 10 Organic Food Trends for 2014. (n.d.). Retrieved from http://livingmaswell.com/top-5-organic-food-trendsfor-2014
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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