Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Tru Earth Healthy Foods MEMO Essay Paper
Written Case Analyses
Written case analyses should follow the format of a business memo. Assume that you are a management consultant who has been hired by the organization to analyze the situation and recommend a course of action. In addition, assume that the person to whom you are writing is familiar with the key facts in the case. Therefore, do not merely re-state facts that are known by the reader. Note that the grade received on a written case analysis is dependent on insight shown in identifying of key issues/alternatives, on the depth of analysis presented, and on the quality of the action plan presented. The written expression must be suitable for a business memo.
Your memo should follow the following format:
Memorandum
TO:
FROM:
DATE:
SUBJECT:
Key Issues or Problems
Evaluation of Strategic Alternatives
Recommendations and Implementation
Appendix
Length:
The text portion of your memo should not be longer than 1000 words (not including appendices). Please respect the word count. This may be tough but will force you to focus on the key issues and your recommended course of action based on alternatives that you have evaluated.
Note: All memos should be single-spaced. Use subheadings to organize your memo.
Appendix/Exhibits
You should limit your appendix to a maximum of three exhibits. Assume that you will be making an oral presentation using these three exhibits. A well-crafted exhibit can convey a lot of information (quantitative, financial and qualitative as necessary), so make the exhibits clear and easy-to-follow.
Remember, clarity (text and exhibits) is important. Simple pie charts, bar charts and other “single-variable” displays of data should be avoided since they typically provide little value beyond that which can be accomplished more concisely in text.)
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Tru Earth Healthy Foods MEMO Essay Paper |
Tru Earth Healthy Foods MEMO Essay Paper