Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Types of Positioning Strategies Marketing Analysis
I’m working on a marketing report and need guidance to help me learn.
Pick a product category (other than toothpaste and hand soap) and list at least 4 competing (local) products/brands with different positioning’s
For each product, state the positioning and positioning type used by the company.
Briefly evaluate/assess each positioning.
Note: “local” means sold in Saudi Arabia regardless of whether the producing company is Saudi or not.
Group Case Fair Trade Case Study
Group work
Students conduct two individual cases (HBSP) and two group cases which will involve analysis of the case and market data. The analysis requires preparing a brief summary of the issue(s) as well as clear analysis and a STRATEGIC (value Delivery focused) recommendation. This discussion should:
Specifically state the Value Delivery Network Problem (not the symptoms); this discussion may indicate a hierarchy of challenges but concludes with a clear statement of the problem to be addressed. This is not a recap of the content of the case; it’s a statement of the problem.
Present the results of ANALYSIS as key insights (these can be from the case, readings, research). Essentially, this is a summary of critical factors and forces which must be considered and assesses the opportunities and threats posed by these forces. Note, the case may include data which should be analyzed by students prior to group discussion. This is a chance for students to apply tools/techniques/perspectives from readings to analysis. Remember, these are cases chosen for Value Delivery Networks course – look for the insights which can be developed.
Makes a clear statement of a response to the problem; outlines the direction to pivot the organization and considers tactical implications (resources, time, responsibilities, and contingencies).
Concludes with a statement of expected outcome. A one paragraph statement which essentially states: Based on our insights (developed in “B”) to address (problem stated in “A”) we must do “C” to achieve “D”.
ALL Cases require some quant analysis; group cases (not to exceed three members) are more complex and involve more sophisticated analysis. Case Analysis are uploaded in canvas.
My team has finished their part, and elaborate more on my part as much as possible. And highlight the elaboration and analysis you made, do not change the original paper, just done my part.
The first one the case we try to do, the second file is group work which you can do my part there.
Types of Positioning Strategies Marketing Analysis
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Types of Positioning Strategies Marketing Analysis |
Types of Positioning Strategies Marketing Analysis