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U.S. Hotel Occupancy Rate Case Study Assignment
Airlines Load Factor Load factor for a single flight is calculated by dividing the number of (fare paying) passengers by the number of seats (available for sale). Load factor for an airline represents the proportion of airline output that is actually consumed. To calculate this figure, divide Revenue Passenger Miles (RPMs) by Available Seat Miles (ASMs). The higher the load factor, the more an airline can spread its fixed costs amongst passengers.
Worldwide Passenger Airlines Load Factor
Managing Demand Demand forecasting is the process using
historical sales or other data to estimate customer demand. It’s an estimate of the amount of goods and services that customers will purchase in the specific time period.
Methods: Use historical data (time series) Use external factors (regression) Use expert opinions Use machine learning/AI
Demand management: Adjust price Adjust arrival (reservation/appointment/queuing)
Managing Demand
Queueing Customers oftentimes are asked to be in queue, or
waiting line, before they get the service. Too many agents/cashiers at any given time means that
you are wasting money for your employees to do nothing. Too few, you may agitate customers who either leave or wait for a long time to get service.
Service provider has to determine what level of service they provide at how much cost (i.e. what is the expected wait time, how many customers can they handle in a day/hour, etc.)
Many service providers use an appointment system to help handle customer arrivals so they can schedule services accordingly. (i.e. doctor’s office, DMV)
Queueing Solutions (I)
Mathematical: Arrival: customer
arrival rate and pattern
Queue: single line or multiple, single phase or multiple, first-come first-serve or priority/triage, single or batch
Service: service rate and number of servers
Queueing Solutions (II)
Psychological: Keep them occupied Get them started Explain why Give time estimate Be fair Arrange group wait Make the wait more
valuable
Optimal Waiting Line Cost Cashiers are on your payroll; customers are not!
Discussion Questions Please answer the following questions with reference to class and provide evidence to support your answers. Everyone: What factors do you take into account when building an N95 plant in mid-2020? Be methodical. Everyone: In your current or previous position, how is capacity managed? How can it be improved? Everyone: Describe a good waiting line management from your own personal experience. How can it be even better (definition first)? Everyone: Which plane boarding method do you think is the best and why? What can you do to speed it up?
Group Discussion Be sure your group is ready to lead and/or discuss the following question in class, with research or facts-based evidence. Learn how California DMV manages demand and queueing. Critique their management, using what we have discussed so far in class. Propose a better (define how you would measure “better”) way as if you were the head of DMV.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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U.S. Hotel Occupancy Rate Case Study Assignment |
U.S. Hotel Occupancy Rate Case Study Assignment