Updated Strategic Plan and Marketing Plan for Domestic Marketing
Order ID:89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Updated Strategic Plan and Marketing Plan for Domestic Marketing
Assignment 2- Updated Strategic Plan and Marketing Plan for Domestic Marketing (150 points)
- A) Updated Strategic Plan (20 points)
Include your updated mission, strategic goals, and action plan.
- B) Marketing Plan for Domestic Market (130 points)
Develop a brief marketing plan for the domestic marketing. This assignment should be approximately 8-10 pages long.
Sections:
1)Executive Summary (10 points)
- i) A detailed overview of your plan
2) SWOT Analysis (15 points)
- i) Brief overview of strengths, weaknesses, opportunities, and threats
3) Segmentation and Targeting Strategy (25 points)
- i) Bases of segmentation used
- ii) Targeting approach and target customers
4) Unique Selling Proposition (15 points)
- i) Discuss positioning strategy and provide positioning statement
- ii) Discuss your pricing strategy
5) Distribution Plan (15 points)
- i) Detailed plan to get your products to your target market
6) Promotional Strategy (25 points)
- i) Marketing material to be used
- ii) Integrated communications plan
iii) Online marketing strategy
7) Growth and Retention Strategy (15 points)
- i) Plans for growth and retention in customer base
8) Budget and Financial Projections (10 points)
- i) Expected costs
- ii) Predicted outcomes